May 16, 2022
Growing and making wine can be done sustainably. According to Grand View Research, the production of organic wine is projected to grow 10.2 percent between 2022 and 2030, and the space devoted to organic...
May 13, 2022
There’s no question the wine market has changed dramatically since the early days of the COVID-19 pandemic. When wineries were forced to halt in-person tastings, travel tanked, stores shut down, restaurant...
May 2, 2022
Wine packaging was designed and perfected for the retail shelf display. So what happens when retail display doesn’t matter quite as much as it used to — and could matter a whole lot less in the future?
“Ecommerce,...
May 2, 2022
Your outer packaging says something about the wine
Look around your winery and see what your customers see. Are there undecorated cardboard cases of wine sitting in plain sight of your visitors? The corrugated...
February 17, 2022
Wine consumers do judge a wine by its label—whether they mean to or not.
—Kathleen Willcox
The decision to buy one product over another often seems mysterious—whether analyzing broad purchasing data...
February 15, 2022
There are a plethora of closure options for producers—all of which have different strengths and weaknesses in terms of the ability to preserve wine for long or short periods, consumer perception, and environmental...
January 25, 2022
Just a few years ago, QR codes were the anchovies of the wine label. A very specific product that consumers would either automatically gravitate toward, or spurn completely.
But the pandemic changed that....
January 17, 2022
‘Think outside the bottle’ and learn about the benefits of alternative sustainable packaging at booth #208. As the pioneers of premium wine on tap, our keg leasing, filling, logistics and canning services...
January 14, 2022
Vinventions’ mission is to help winemakers ensure that their wines presents as intended and to do so in a fully sustainable way. Our history and our future are anchored in that promise. Vinventions helped...
January 14, 2022
We are committed to the wine industry and are constantly innovating with the newest techniques, materials and finishes for your labels. We understand the hours that go into crafting a fine wine so we are...