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Wine Brands + The Customer Journey

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How to use your wine label to kick start a conversation with potential customers Your wine label makes an introduction that leads to a (hopefully)...

“On the Spot” Live Event: Discussing Virtual Events in the Wine...

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We are balanced between life in lockdown and the possibility of post-COVID freedom. We're drinking wine while everything’s online (until it’s not). Join us...

Yahyn X Outshinery: How Your Wine Brand Can Stand Out, Even...

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About this Event Yahyn seeks to positively disrupt the three-tiered system by creating a platform that connects users directly with craftswomen and men who create...

Afternoon Brief, January 29th

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Bad Year Turns Good for California: It's been a year to forget, but the future looks brighter for grapegrowers...

Afternoon Brief, December 22nd

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The HENRYs Offer the Greatest Opportunity for the Wine Sector in 2021: Damien Wilson, Ph.D, The Hamel Family Faulty Chair of Wine Business at Sonoma State, is never boring. That bodes well for his students, of course, but for the rest of us, his colorful analysis of the wine industry and his predictions for the future are always layered with a bit of humor...

How People Shop and How Wine Fits In

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When wineries market and sell wine online, the competition is steep, and that's not just due to other wineries REGISTER HERE: https://outshinery.typeform.com/to/eUDNaBLm Wine isn't an impulse buy...

The State of NOW in the Wine Industry

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The state of NOW in the wine industry is actually filled with silver linings. Wineries are finally adapting to tools and tech to improve...

Afternoon Brief, June 9

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Foley Family Wines to Acquire Ferrari-Carano Vineyards and Winery: Two of America’s leading family-owned and operated wineries jointly announce that Foley Family Wines (FFW) has reached an agreement to acquire Ferrari-Carano Vineyards and Winery...

Afternoon Brief, May 12

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LibDib Launches in Illinois: LibDib, the web-based wholesale alcohol distributor, today announced that the company is now licensed to operate in the state of Illinois...

The New Normal: A Town Hall About the Future of Wine

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What will the wine industry look like in three, six, or 12 months? What is the ‘new normal’ for those that work in, rely on,...

Afternoon Brief, April 9

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Will COVID-19 Change Online Wine Forever?: Rabobank beverage analyst Bourcard Nesin argues that the impact of the pandemic on buying habits will be a lasting one...

How to Market Your Wine Before It’s Bottled

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Don't depend on your bottling date to build excitement and encourage sales for upcoming releases! 5 steps you can take today to be ready...

Outshinery Experiences Growth with Its Disruptive Wine Photography Technology

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Outshinery is faster, better, and smarter in 2020 ​ ​Outshinery, the premier creator of high standard images for the wine industry, has released numbers illustrating...

Afternoon Brief, December 9

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3 Years of Hurt on Horizon, but Despite Challenges Wine Remains Relevant - Few people have the vantage point of Carolyn Wente, 4th generation winegrower and CEO of Wente Vineyards in the Livermore Valley. Not many winemaking families still exist in America that have been serially and continually involved in the wine industry for more than 3 generations ...

Upgrade Your Holiday Marketing with Dazzling Visual Content

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Upgrade your marketing this holiday season with dazzling visual content brought to you by Outshinery. They are the leading professional product photography and video...