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Afternoon Brief, January 11th

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Rabobank: Alcohol E-Commerce Sales Surpass $6 Billion in 2021, Will Continue to Grow: U.S. online alcohol sales reached $6.1 billion in 2021 with more growth expected in 2022, according to a report based on exclusive industry data released today by Rabobank, a leading global food and agribusiness bank...

Afternoon Brief, December 21st

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Riboli Estates Group Acquires Jada Vineyard & Winery: Riboli Family Wines has announced the acquisition of Jada Vineyard & Winery in Paso Robles, California for an undisclosed amount...

Afternoon Brief, December 16th

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Historic Merger in Champagne Creates Giant Group: The largest merger of the 21st century in Champagne was completed yesterday, and sees the creation of a new super cooperative group with the capacity to produce 24 million bottles...

Afternoon Brief, December 6th

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9th Annual WIN Expo Returns In-Person: After a two year hiatus, Wine Industry Network (WIN) hosted the 9th Annual North Coast Wine Industry Expo (WIN Expo) at the Sonoma County Fairgrounds on December 2...

Afternoon Brief, November 22nd

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Dominus Estate Named Wine Spectator’s #1 Wine of the Year: Wine Spectator, the world’s leading authority on wine, today announced Dominus Estate Napa Valley 2018 as the 2021 Wine of the Year...

How to Navigate the World of 3-Tier Wine Sales

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Selling your wines to restaurants and wine shops can be exhilarating – especially in your home state. There’s nothing like seeing your brand on a...

Afternoon Brief, November 9th

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As Restaurants Reopen, Sommeliers Re-Envision Wine Lists: Restaurants closed throughout much of 2020 when the novel coronavirus caused a series of lockdowns. To cover the costs of lost sales and in order to continue to pay employees, the monthly rent, and attempt to stay in business, some restaurants resorted to selling much—in some cases all—of their wine inventories...

‘On the Spot’: Give Them What They Want! How to Think...

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Join Outshinery's next “On the Spot” live event to learn how to think like a customer! Tricky? Maybe, but this panel will make sure...

Afternoon Brief, September 27th

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Newest Approved AVA—Virginia Peninsula: The Alcohol and Tobacco Tax and Trade Bureau (TTB) had officially given its blessing to the Virginia Peninsula American Viticultural Area (AVA), which includes five wineries and 112 acres of commercial vineyards...

How Wineries Can Effectively Use Other Channels for Customer Touchpoints

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Join Outshinery and a panel of wine marketing experts for a packed 'On the Spot' online event.   Save your spot today to explore ways to...

Afternoon Brief, August 20th

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How Napa's Cakebread Winery Absolved Itself of Starting One of California's Most Destructive Fires: An electric fence at a vineyard was suspected of sparking the 2020 Glass Fire. So the winery commissioned its own investigation...

Afternoon Brief, August 17th

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Permit Sonoma Leads “Visioning” Sessions for Cannabis Regulation: Sonoma County has been actively addressing the cannabis business since the legalization of recreational use. The County’s Board of Supervisors are constantly working on both permitting and environmental regulations...

Afternoon Brief, August 4th

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Gen-X Back in Wine's Good Books: After years of talk about getting Millennials into wine, the industry might have to look again at other demographics...

Wine Brands + The Customer Journey

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How to use your wine label to kick start a conversation with potential customers Your wine label makes an introduction that leads to a (hopefully)...

“On the Spot” Live Event: Discussing Virtual Events in the Wine...

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We are balanced between life in lockdown and the possibility of post-COVID freedom. We're drinking wine while everything’s online (until it’s not). Join us...