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Mystery Shoppers Visit Quintessa
Quintessa Winery is discreetly tucked into a hillside on the Silverado Trail just north of Rutherford Cross Road. The 280-acre site is planted with 160 acres of Cabernet Sauvignon, Merlot, Cabernet Franc,...
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Mystery Shoppers Visit Nicholson Ranch
Perched at the top of the hill at the intersection of Napa Road and CA-Highway 121 Nicholson Ranch Winery is uniquely positioned to offer Napa –Sonoma wine lovers access to several of California’s...
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Mystery Shoppers Visit Starmont Winery
Strategically located on Highway 29 at the crossroads of Carneros and Napa Valley, Starmont Winery offers visitors a multifaceted approach to their wine tasting itineraries. Easily accessible from either...
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Dangerous Assumptions That Undermine Profits
I was recently asked to do an evaluation of a tasting room experience for a winery at which I had done some training. This meant I actually know the staff. Usually I would not go myself, but find shoppers...
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Mystery Shoppers Visit Alpha Omega
Alpha Omega Winery was founded in 2006 by vintners Robin and Michelle Baggett. The Baggetts began their foray in the wine Industry through their well-known first winery endeavor, Tolosa, which was established...
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Mystery Shoppers Visit Priest Ranch Wines
Priest Ranch Wines is located in Yountville, and serves as a satellite location showcasing the wines of the 600 acre parcel of the same name in Chiles Valley. The Priest Ranch label was inspired by...
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Mystery Shoppers Visit Beaulieu Vineyard
Beaulieu Vineyard was named by Fernande LaTour when she and her husband George purchased 4 acres of Ranch property in Rutherford in early 1900. Translated, it means “beautiful place.” George...
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Mystery Shoppers Visit ZD Wines
ZD Wines is located on the Silverado Trail toward the North end of Rutherford, its entrance is marked by a boulder showcasing their logo. ZD Wines was founded in 1963 by aerospace engineers Norman deLeuze...
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Mystery Shoppers Visit Conn Creek Winery
Conn Creek Winery is located on a strategic corner of the Silverado Trail and Conn Creek Road in St. Helena. Founded in 1973 by Bill & Kathy Collins, whose commitment to producing Bordeaux style wines...
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Mystery Shoppers Visit Pine Ridge Vineyards
Pine Ridge Vineyards is located on a strategic stretch of the Napa Silverado Trail within the Stags Leap District. They are known for their single vineyard varietals harvested in some of Napa Valley’s...
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