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Afternoon Brief, October 10

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Vintage Wine Estates Purchases Napa Valley’s Delectus Winery: Vintage Wine Estates announced today the purchase of DELECTUS Winery, a producer of high-scoring, luxury appellation red wines...

Afternoon Brief, August 15

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Clayton Fire in Lake County Destroys Lower Lake Winery: Though the Clayton fire has destroyed one winery, Lake County vintners reported Monday their $61 million industry remained largely unscathed to date...

Afternoon Brief, August 1

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Unfair Competition in the Wine Industry: California counties are increasingly using California's Unfair Competition Law to bring government enforcement actions against local businesses for myriad reasons...

A Good Place to Retire From: Jeremy Schulze Leaves Mavrik for...

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Santa Rosa, CA (July 29, 2016). Mavrik's very first employee says goodbye to the life of the working stiff. Jeremy is moving to the East...

Afternoon Brief, July 11

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Sonoma County Winery Development at Issue in Debate About Events: Sonoma County has approved more than 300 new wineries and tasting rooms in the past 16 years - a nearly 360 percent increase over the previous three decades - and many of those wineries have decided in recent years to boost business by offering an array of events, from wine-tasting dinners to weddings and harvest parties...

Afternoon Brief, June 30

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Inside the Mind of a Sommelier: Coming up with one of those enormous mega wine lists that typify the high-end dining experience seems a daunting task...

Mavrik Promotes Matt Zinkl to Product Marketing Specialist

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Santa Rosa, CA (June 23, 2016). Mavrik North America has promoted Matt Zinkl to Product Marketing Specialist. Matt first started with Mavrik in 2008 as a...

Afternoon Brief, May 23

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Baghera Wine Auction Hit by Counterfeit Fears: An auction of nearly 1,500 wines from Burgundy's exclusive Domaine de la Romanée-Conti estate has been overshadowed by concerns raised over the authenticity of a small number of wines sourced for the sale...

Mavrik Announces Free Shipping for Alcohol Reduction

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Santa Rosa, CA (May 23, 2016). Some regions have benefited for nearly 10 years from the alternative that uses no heat, no pressure, and...

Harvest Update: Lots of Stuck Fermentations, Little Smoke Taint

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Santa Rosa, CA (September 30, 2015). With grape-picking nearly finished for the vast majority of the West Coast’s wineries, attention has turned to fermentation....

Smoke Taint 2015: Much Ado About Nothing

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Santa Rosa, CA (September 9, 2015). Mavrik North America announces that their Smoke Taint Elimination systems and trained technicians are standing by, as always.  However,...

Afternoon Brief, July 22

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Grape Harvest Off to an Early Start in Napa Valley: George Sanchez said he's been harvesting grapes for 40 years. On Wednesday, his seasonal ritual began earlier than ever in a Napa Valley vineyard soaked in a morning glow...

Mavrik’s Newest Alcohol Reduction Hub at The Ranch Winery in St....

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Santa Rosa, CA (July 13, 2015). Mavrik North America has teamed with The Ranch Winery to open its sixth alcohol reduction hub on the...