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Afternoon Brief, March 19

Vintage Wine Estates Purchases 1,986 Acre Laetitia Winery Estate on the California Central Coast: Vintage Wine Estates has purchased Laetitia Vineyard & Winery. Laetitia, located in the Arroyo Grande AVA, is one of the notable, foundation wineries of the region...

Afternoon Brief, November 30

Napa Vintner, Oregon Officials Meet to Defuse Wine-Labeling Dispute: Oregon regulators and a California winery accused of misrepresenting the Oregon origins of its bestselling pinot noir, an act which infuriated local winemakers, said Thursday after a preliminary meeting they're hopeful they can resolve the dispute...

National Zinfandel Day Technical Workshop

More so than any other variety, Zinfandel holds a special place in the hearts and minds of the Lodi winegrowing community. Join Lodi growers...

Zinfandel Technical Workshop

Seminars and discussions on Zinfandel, California's “grape” Lodi, CA, November 5, 2018 – On November 14, 2018, the Lodi Winegrape Commission in partnership with Zinfandel...

Afternoon Brief, October 16

Navigating the Changing Landscape of Wine Publicity: Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality - or lack thereof - or are they seeking lifestyle pieces where the quirky winemaker and extravagant vintner steal the show...

Afternoon Brief, May 24

Napa Storytelling: Why So Serious? A Research Study We all love a good story, and the wine business has long recognized the need of good stories to sell wine. Stories differentiate wineries in the stories plot, persona, and person. How these stories are crafted is meant to appeal to a particular audience...

Lodi Winegrape Commission Announces New Executive Director

Lodi, Calif., April, 4, 2018-- The Lodi Winegrape Commission, representing more than 750 winegrape growers farming 110,000 acres which includes 85 wineries in the...

Afternoon Brief, January 26

Subscribe to the Afternoon Brief   Trending Story: Gina Gallo Opens Up in Public The famously private head of California's biggest family wine company shares some...

Lodi Winegrape Commission Welcomes Bob Highfill as Marketing and Communications Manager

Lodi, CA. August 29, 2017 – Bob Highfill has been hired as the new Marketing and Communications Manager with the Lodi Winegrape Commission. Highfill will...

Afternoon Brief, January 6

Napa Valley Vintner Debbie Lewis Dies at 72: Debbie Lewis was a perfect fit for wine. She grew up on a farm in California's Central Valley and worked in wine retail at one point. Later she married race-car driver Randy Lewis and managed his career for more than a decade...

Lodi Winegrape Commission Celebrates 25 Years

Lodi winegrowers mark a quarter century of unprecedented success in regional marketing, education, and research programs Lodi, CA, December 20, 2016 – The year 2016...

Lodi Is Raising the Bar for Sustainable Winegrowing Practices with Lodi...

Earning over 300 Awards and Accolades in 2016 Lodi, CA. December 12, 2016 – The Lodi Winegrape Commission is proud to announce that 129 currently released...

Afternoon Brief, December 9

Wine Harvest Report 2016: A Record-Breaking Haul Has Washington Vintners in Good Spirits: Washington vintners are calling 2016 the longest harvest they can remember.The extended season allowed their grapes to ripen slowly, with early reports indicating a good vintage, especially for the state's Cabernet Sauvignon...

Afternoon Brief, November 17

Treasury Wine Estates Complaint to Tmall Over 'Fake' Penfolds: Just a week since Tmall wrapped up the much-anticipated Singles Day online festival that brought in about US$18 billion for Alibaba, and the online retailer has received an official complaint from Treasury Wine Estates...

Lodi Winegrape Commission Announces New Executive Director

Lodi, Calif., Sept.30, 2016-- The Lodi Winegrape Commission, which represents more than 750 winegrape growers and 85 wineries in the Lodi American Viticulture Area...