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Afternoon Brief, September 2

Walla Walla Winery Fights Back About Poor Rating from BBB: A Walla Walla winery recently received a “F” rating from the Better Business Bureau after multiple complaints alleging orders were not delivered...

Lodi Wine Region Cancels Annual Row x Row Festival, May 15...

Well-being and safety of their guests and community a top priority for Lodi’s winegrowers and makers Lodi, CA, March 19, 2020 – In an aggressive...

Afternoon Brief, February 3

John Hinman on the Consequences of Supreme Court Ruling on Nationwide Direct-to-Retailer Shipments: Has the time come for small and medium wineries to move beyond the 3-tier distribution system? Should they build direct-to-retailer (DTR) networks across states just as they have developed direct-to-consumer businesses?

There’s Something Happening Here: Lodi Wine Unveils New Brand Identity

Elevated branding and messaging demonstrate the evolution of the Lodi Wine region while highlighting the core values of people and unique attributes of place. Lodi,...

Afternoon Brief, May 2

Jackson Family Wines CEO Calls for Protections Against Imports: Saying he believes foreign wine imports could exceed the number of U.S. brands sold in America by 2050, Jackson Family Wines CEO Rick Tigner on Wednesday called for a reciprocal tax to ensure fair trade, not free trade...

Afternoon Brief, March 19

Vintage Wine Estates Purchases 1,986 Acre Laetitia Winery Estate on the California Central Coast: Vintage Wine Estates has purchased Laetitia Vineyard & Winery. Laetitia, located in the Arroyo Grande AVA, is one of the notable, foundation wineries of the region...

Afternoon Brief, November 30

Napa Vintner, Oregon Officials Meet to Defuse Wine-Labeling Dispute: Oregon regulators and a California winery accused of misrepresenting the Oregon origins of its bestselling pinot noir, an act which infuriated local winemakers, said Thursday after a preliminary meeting they're hopeful they can resolve the dispute...

National Zinfandel Day Technical Workshop

More so than any other variety, Zinfandel holds a special place in the hearts and minds of the Lodi winegrowing community. Join Lodi growers...

Zinfandel Technical Workshop

Seminars and discussions on Zinfandel, California's “grape” Lodi, CA, November 5, 2018 – On November 14, 2018, the Lodi Winegrape Commission in partnership with Zinfandel...

Afternoon Brief, October 16

Navigating the Changing Landscape of Wine Publicity: Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality - or lack thereof - or are they seeking lifestyle pieces where the quirky winemaker and extravagant vintner steal the show...

Afternoon Brief, May 24

Napa Storytelling: Why So Serious? A Research Study We all love a good story, and the wine business has long recognized the need of good stories to sell wine. Stories differentiate wineries in the stories plot, persona, and person. How these stories are crafted is meant to appeal to a particular audience...

Lodi Winegrape Commission Announces New Executive Director

Lodi, Calif., April, 4, 2018-- The Lodi Winegrape Commission, representing more than 750 winegrape growers farming 110,000 acres which includes 85 wineries in the...

Afternoon Brief, January 26

Subscribe to the Afternoon Brief   Trending Story: Gina Gallo Opens Up in Public The famously private head of California's biggest family wine company shares some...

Lodi Winegrape Commission Welcomes Bob Highfill as Marketing and Communications Manager

Lodi, CA. August 29, 2017 – Bob Highfill has been hired as the new Marketing and Communications Manager with the Lodi Winegrape Commission. Highfill will...

Afternoon Brief, January 6

Napa Valley Vintner Debbie Lewis Dies at 72: Debbie Lewis was a perfect fit for wine. She grew up on a farm in California's Central Valley and worked in wine retail at one point. Later she married race-car driver Randy Lewis and managed his career for more than a decade...