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Craft; a Term in Controversy

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Going into the Craft Beverage Expo held last week at the Santa Clara Convention Center, my curiosity was piqued by the very use of the term, “craft”. How can it be applied to companies that have reached the size and scope of Firestone, and in the same breath be used on a tiny brand like Bootstrap Brewing in Niwot, CO? It seems this is a rather universally held curiosity: it was a lively topic during the opening remarks at the Expo during Thursday morning’s presentation featuring Paul Evers, President and Chief Creative Director of tbd agency (sic), and it resonated with everyone interviewed for this story. Controversy

10 Insights to Conclude: Consumer Choice is a Myth

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by Laura Ness Listening to the presentations at the 21st annual Central Coast Insights, I couldn’t help but come away with these observations: The majority of...

21st Annual Central Coast Insights with Experts and Troublemakers

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Held for the first time in Paso Robles, the annual conference organized by the Wine Industry Symposium Group, attracted nearly 200 attendees from all facets of the wine industry. They learned about the current state of the Central Coast from bankers, lawyers, growers, wine makers, M & A experts, market research analysts, grape brokers and troublemakers.