January 30, 2024
January 30th – Today, Avaline, the transparently-produced wine brand founded by Cameron Diaz and Katherine Power, releases its newest wine: Sparkling Rose, just in time for Valentine’s Day.
As with...
December 4, 2023
December 4th – Purcell joined the company as CFO in May 2020 and was later named President in April 2022. She has been instrumental in driving Avaline’s growth, leading the brand to break into the...
August 9, 2023
August 9th – Avaline, the organic and transparently-produced wine brand by Cameron Diaz and Katherine Power, has officially launched in select Whole Foods Market stores nationwide. This milestone...
May 18, 2021
Co-Founders Cameron Diaz and Katherine Power Toast to Their Loyal Community with their First DTC Exclusive Wine
LOS ANGELES (May 18, 2021) – Today, the clean and transparent wine brand Avaline, co-founded...