Tag: Grape Disease
Afternoon Brief, October 16
Drones could become familiar sight over Wine Country vineyards:
The drones are expected to be more commonplace in the Napa vineyard, likely by next year if the Federal Aviation Administration approves Yamahas application to use unmanned aircraft systems for agricultural purposes...
Afternoon Brief, October 15
Winning in U.S. wine: Pricing to maximize profit, avoid brand equity erosion:
The price of a bottle of wine has a critical impact on the positioning and profitability of a wine brand but marketers are often unsure when they should tweak price to optimize profit...
Afternoon Brief, August 8
El Nino forecast drops 20 percent for Northern California:
Early reports indicate that the chance of having a strong El Niño season this winter has dropped, according to the National Weather Service...
Afternoon Brief, July 30
Professor Claims Terroir is ‘A Myth’:
The quality of some of the worlds top wines is down to a concentration of expertise rather than terroir, a French professor has argued...
