Drones could become familiar sight over Wine Country vineyards:
The drones are expected to be more commonplace in the Napa vineyard, likely by next year if the Federal Aviation Administration approves...
Winning in U.S. wine: Pricing to maximize profit, avoid brand equity erosion:
The price of a bottle of wine has a critical impact on the positioning and profitability of a wine brand but marketers are...
El Nino forecast drops 20 percent for Northern California:
Early reports indicate that the chance of having a strong El Niño season this winter has dropped, according to the National Weather Service...
Professor Claims Terroir is ‘A Myth’:
The quality of some of the worlds top wines is down to a concentration of expertise rather than terroir, a French professor has argued...
