Tag: entwine

Winning in U.S. wine: Pricing to maximize profit, avoid brand equity erosion: The price of a bottle of wine has a critical impact on the positioning and profitability of a wine brand but marketers are often unsure when they should tweak price to optimize profit...

California expects more competition for wine market: A new report showing that the United States continues to lead the world in wine consumption is viewed as good news for the California wine sector but it shouldn't lead to complacency...