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Package Redesign Flipped Double Digit Decline to Growth

To say Cline Cellars Marketing Director Christine Lilienthal is thrilled about the new label design and packaging for the winery’s core Lodi Zinfandel would be an understatement. Her collaboration with Affinity Creative Group in repackaging this nationally distributed wine has meant a complete overhaul of the perception of this wine in the marketplace – and the sales numbers show it.

Key Advisor Ken Burbary Joins the Emetry Team to Lead Data...

NAPA, CALIFORNIA MAY 2018. The Emetry team is excited to introduce the newest member of Emetry’s advisory board, Ken Burbary, a nationally recognized expert...