3-Tier Wine Symposium Announced: The Wine Industry Network (WIN) today announced the launch of the 3-Tier Wine Symposium, a one-day intensive educational conference focused on how to best navigate the...
“The wine industry has been obfuscated by their data sources given the traditional three tier distribution system,” says Mabray. “Consumer behavior and the foundation of how consumers buy is not apparent...
Whether solving a problem or seizing an opportunity, these five wine industry suppliers used ingenuity and technology to develop innovative products and solutions for vineyards and wineries. They represent...
Harvard Spent $100 Million on Vineyards. Now It's Fighting with the Neighbors: Four years ago, Harvard University bought an old cattle ranch in the foothills of the Sierra Madre Mountains. On an arid expanse...
“Data doesn’t always tell the truth,” said Paul Mabray, CEO of Emetry in his opening remarks of the Wine Industry Data Summit, setting the tone for an inspirational series of talks about the challenges...
It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.
Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality - or lack thereof - or are they seeking lifestyle pieces...
Wine Supply Is Hitting a Tipping Point: I've been pointing out the slowdown in the growth rate of consumer demand by volume for some time now. We are still growing, but the growth rate is slowing, particularly...
Oregon Moves to Protect Wine From False Labels: Oregon pinot noir is so popular that some winemakers elsewhere are making false links to the states viticultural areas for their own wines, and might be...
The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct...
