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Afternoon Brief, June 30th

Goose Gap Is Washington’s 19th American Viticultural Area: Goose Gap is Washington’s newest American Viticultural Area (AVA). The Alcohol and Tobacco Tax and Trade Bureau (TTB) will publish the final rule for Goose Gap AVA tomorrow, July 1, 2021, to officially define it as a designated wine grape-growing region...

The Central Coast’s Eden Rift Appoints Craig Wyatt Vineyard Manager

June 29th - Cienega Valley AVA, CA – Eden Rift, under vine since 1849, has appointed Craig Wyatt as Vineyard Manager. Located in the Cienega...

The Central Coast’s Eden Rift Named Among Hot Brands of 2020

Leading wine trade publication, Wine Business Monthly, announces Eden Rift among brands that define the American wine industry and the trends that shaped the...

Afternoon Brief: October 8

Personalized Information Makes the Wine Marketing Focus Group a Thing of the Past - An age-old marketing need is to identify a consumer base, its preferences, and the strength of a products message and presentation. In the past, the focus group was a most widely used method, which may or may not have been near perfect, but it sufficed ...
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