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On April 4th a local wine industry professional group from Napa and Sonoma, Wine Women, held their first Equal Pay Day mini-expo at Napa Valley Community College.
Garnering attention from such disparate online news sources such as Forbes, The Emerald Report and Homeschooling Guys, Wine Industry Network’s newest conference, the Wine and Weed Symposium, announced for August, 2017 in Sonoma County, CA, will be the first such pairing of these two industries. One, a tried and true luxury item for millennia, with 170-year old historical roots in California. The other an underground, cash industry coming to the light. How will this match-up work out?
By Dawn Dolan With US BevX 2017 just around the corner, potentially one of the most important sessions will be, Leading the Commitment: Owners Investing...
By Dawn Dolan What if your wine grapes had the brix levels of ready-to-harvest grapes, but didn’t taste or smell ripe? With warming trends across...
The changing role of bloggers in the world of wine marketing has infiltrated into the wine industry at last. USBevX 2017’s directed session, The New Press Machine: Bloggers and their Increasing Influence in the Industry will explore the role of this newest mechanism in getting your brand known.
The state of the DTC address by Ken Nowlin of SOVOS, owners of Ship Compliant, was a happy one for the wine industry, with some areas shifting spots, but all doing quite well. Cracking the 5 million case mark in 2016, sales also set a new high at over $2 billion. Sonoma County was the focus of his praise, with their price per bottle moving up even as supply increased, something not normally found.
Bringing winemaking trends directly to the winemakers themselves, Michael Attanasi, Coordinator at the Virginia Winemakers’ Research Exchange, will be presenting a two-part discussion at the wine industry’s newest technical conference and exposition, US Wine & Beverage Expo 2017 (USBevX). Shooting for the highest quality of panel topics, speakers, and vendors that are currently trending for East Coast and Mid-western wineries and winemakers, organizers of the Expo have asked Attanasi to moderate two practical-application sessions: Whole Cluster Inclusion: Exploring Quality Trends in Eastern Winemaking and The Effect of Granular Oak Additions: Exploring Quality Trends in Eastern Winemaking.
With the posh, power location of Washington D.C., the US Wine & Beverage Expo (USBevX) starts the conference theme “Quality Revolution” off with an air of authority. Honing the focus this year toward the burgeoning East Coast wine industry, the 2017 Expo should appeal to a broad range of wine & beverage industry principals.
“We have good sellers and good buyers in the North Bay,” Brian Clements states firmly. “The North Bay region provides premium grapes, and the luxury category of $10 per bottle and higher is selling very well, across all varietal categories.”
“American wine consumption is rapidly rising, especially in the premium red blend tier,” Lueck says, “and many producers are turning to non-barrel alternatives in the ageing process to produce a premium product while using cellar space efficiently.”
Have wine brands across the industry embraced promoting themselves through the use of mobile apps? Scott Stanchak, who teaches graduate level e-commerce marketing at NYU, and is the Managing Director, Mobile Marketing Strategy, at The New York Times, thinks not.
The millennial consumer continues to rise in prominence for the wine industry, but being able to identify the important trends and mediums to connect, engage, and build loyalty with them is a challenge for traditional wine marketers.
The legalization of marijuana in California is a topic with polarizing effects on wine grape growers. Tina Caputo, moderator for WIN Expo’s upcoming session; Marijuana and Wine: Understanding New Competition to Build New Opportunities, believes this topic is important and pertinent to the wine industry.
Winegrape Quality Paradigms: Observation and Explanation was the topic of Thursdaynight’s Luminarias talk, sponsored at SHED, Healdsburg, by the Healdsburg Literary Guild. The speaker was Professor Mark Matthews of UC Davis, who has written the idea-challenging book, “Terroir and Other Myths of Winegrowing”. Dr. Matthews is an environmental plant biologist in the UC-Davis Department of Viticulture and Enology Agricultural and Environmental Sciences, and has done extensive research concerning the traditions of grape-growing.
According to Karissa Kruse, president of Sonoma County Winegrowers, a shift has happened in the past few years. “Consumers now care about what goes on at a farm level,” she notes. Kruse mentioned that, not that many years ago, it was unique to put the vineyard name on the bottle, but now that is a fairly standard way to give an added marketing benefit to a bottle of wine.