The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct...
I was sent an Interesting article from my favorite periodical, Harvard Business Review.
The article, entitled, “A face to face request is 34 times more successful than an email” talked about research into...
Today’s blog is a follow up on the blog I posted last week in which I printed an email I received from a consumer talking about why they aren’t doing a lot of wine tasting any more.
The email talked about...
Next February I am moderating a panel at the USBevX in Washington DC. The panel is about providing a quality experience, so I started thinking about what providing customers with a quality experience means....
So how do you ensure that your customer interface is superior? By focusing on superior customer service. Not only do the people who interact with customers have to be aware of the need for friendly and...
I have been doing a lot of research lately in the customer experience and found that more than ever the experience is what differentiates our companies and our products from our competitors.
The first...
