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Afternoon Brief, February 4

Should You Ignore What Your Customers Want? The Great Winemakers Do: Among French wines, Château Pétrus is legendary. Consumers pay over $1,000 for a single bottle. Talking with Christian Moueix, the owner and long-time winemaker of Pétrus, Kellogg's Gregory Carpenter asked an innocent question: When crafting a wine, how do you think about the consumer?

Afternoon Brief, January 26

Subscribe to the Afternoon Brief   Trending Story: U.S. Wine Tops $10-A-Bottle Average for First Time, Expert Says Consumer thirst for higher-quality wine has pushed the...
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