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Hotel San Luis Obispo Hosts 4th Annual Rosé the SLO Way Wine Festival & Fundraiser
Central Coast’s Ultimate Pink Party Showcases the Acclaimed Wine Region’s Premier Rosés, April 13, 2025 March 10, 2025 (San Luis Obispo, CA) —  Hotel San Luis Obispo will host the fourth  annual Rosé...
Center of Effort
Wineries Get Creative to Share Harvest with Consumers - Experience Harvest Up Close at Center of Effort
Harvest is the culmination of months of hard work in the vineyard and new beginnings in the cellar. Join us for this amazing experience. Every Friday & Saturday, September 18th – October 17th,...
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Afternoon Brief, July 27
California Sparkling Wine Pioneer Barry Sterling, Founder of Iron Horse Vineyards, Dies at 90: The attorney turned vintner positioned his winery among California's top sparkling wine houses...
center of effort
Bill and Cheryl Swanson Donate $1 Million to the Justin and J. Lohr Center for Wine and Viticulture at Cal Poly
SAN LUIS OBISPO — Bill and Cheryl Swanson, longtime supporters of Cal Poly, have donated $1 million to the College of Agriculture, Food and Environmental Science’s JUSTIN and J. LOHR Center for Wine and...
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California Winery Center of Effort Promotes Kevin Bargetto to Associate Winemaker
May 5, 2020, San Luis Obispo, CA- The Edna Valley’s Center of Effort (COE), a leading winery specializing in artisan produced estate-grown wines, has promoted Kevin Bargetto from Cellar...