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Afternoon Brief, August 30

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Package Redesign Flipped Double Digit Decline to Growth: To say Cline Cellars Marketing Director Christine Lilienthal is thrilled about the new label design and packaging for the winerys core Lodi Zinfandel would be an understatement. Her collaboration with Affinity Creative Group in repackaging this nationally distributed wine has meant...

Napa’s Brilliant Mistake Wines Adds Two Partners to Its Team

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Steve Greenbaum and Lawrence ‘Doc’ Cohen Bring Their Business Acumen to this Napa Rising Star Cabernet House (Napa, Calif.) August 6, 2018—John and Stacy Reinert, founders...