Tag: Brian Rosen
50 Shades of Grey That Are All Bad for Business
I am not here to talk about the movie, the book, or even the wine. What I feel is important to speak about is...
Facebook ‘likes’ are not sales, they are ‘likes’ – here’s how...
We use it all, Facebook, Twitter, LinkedIn, Tumblr, and more; just like you do. But, there is a shift happening in social media that can impact your business and really change the way we communicate with our end user.
Marketing a Brand in the Contemporary Marketplace Calls for Innovative Strategies
By Elizabeth Hans McCrone
Ever since Prohibition was repealed by the 21st Amendment in 1933, alcohol sales have been dominated by a 3-tier distribution system...
Stop the Insanity & Plan Your Go-To-Market-Strategy of the Future
Our business, this adult beverage trade that we all work in, is undergoing an enormous shift. We talk about the Internet impacting our business;...
5 Major Trends in the Adult Beverage Industry
Let’s close the book on 2014, gladly, and look to 2015 and see what Rosen Retail thinks will be the 5 major trends in the adult beverage industry 2015.
Where Have the Flash Sale Wine Sites Gone?
This holiday season will mark the near end of the Flash Sale Wine Sites. What you say? How is this possible? Yes, this is...
Afternoon Brief, November 14
The #1 Wine of the Year: Today my friends, the Wine Spectator, the industry leader in wine reporting, announced the #1 wine of the year. This was a long drawn out process that started with #10 and slowly crawled to #1, and now the consuming public begins the chase towards that purchase...
Australia Trade Tasting Announces Export Focus Day on US Market
New York, NY November 13, 2014— Australia Trade Tasting (AuTT) has announced that they will be hosting some of the USA's top market makers...
The #1 Wine of the Year
Today my friends, the Wine Spectator, the industry leader in wine reporting, announced the #1 wine of the year. This was a long drawn...
And the best wine retailer in America is?
In my travels and lectures I am often asked, and by often I mean many times a day, who I feel the best retailer...
Holiday Blues; go to market strategy
I am a consultant.
I travel all over America and Europe helping business in the three-tier system. I work with wineries, wholesalers, brands, brewers, importers,...
DTC and Retailers, “Pay the Fine” and Keep Shipping
Hello wine lovers, retailers, wineries and DTC advocates. I awoke this morning to find a disturbing article on winespectator.com about interstate commerce, wine shipping,...
Winning Big by Thinking Small
I look at the three tier system as one that is ripe with opportunity for emerging brands, brokers, and all those that make and...
How do we get the retailer to buy and sell our...
- Brian D Rosen.
I have been on the road for most of the summer; Napa, NYC, Colorado, Europe, and the budding metropolis of St....
Three mistakes every small winery makes when dealing with retailers, and...
As an alcohol beverage consumer I drink all types of libations. I love the gins, especially the handcrafted ones. Micro beers are so hot...
