3 Tier Talk
These Dog Days Are Opportunity Days for Holiday Sales
In the last 3 weeks I have traveled to Napa, NYC, Wisconsin, Chicago, Australia, Hawaii, LA, Phoenix and back to Chicago. I would love to write that I was seeing the globe with my family or that I was...
3 Tier Talk
A Supplier Life Raft Is Available and Few Are Getting On Board
Here we are today, nearly August 1, 2017.  There are 22 weeks left in the year.  The biggest purchase season is coming. Labor Day, Halloween, Thanksgiving, Christmas, Chanukah and New Year’s...
3 Tier Talk
The First 1000 Cases You Sell Will Not Be the Hardest!
That is not a typo. That is not a mistake. I encounter wine, spirit, and beer entrepreneurs all the time that lament that the selling 1000 cases into market is the hardest thing they have ever done! Here...
3 Tier Talk
Three Tier Selling Insanity…Again!
I have been writing on Linkedin, Wine Industry Advisor, Beverage Dynamics and elsewhere for nearly 8 years. Nothing I have written in my career has struck a cord like the last article I penned...
3 Tier Talk
The Independent Sales Force
Happy Fourth of July to all my readers. If you are a retailer the big push has come and gone and now comes the ‘dog days’ of summer. If you are a distributor you are now releasing your teams for a needed...
3 Tier Talk
Sales, Sales, Sales
I have spent a week on the road with clients. 3 days at LibDib launch party working with company leadership on the changing three tier landscape. 3 days in NYC with two clients on sales strategy and national...
3 Tier Talk
Adult Beverage Retailers Need to Be VERY SCARED of the Amazon Purchase of Whole Foods
Bezos does not make mistakes. We, regular people, we make mistakes. I am not going to gasp at $13.7B price tag. I am not in the camp that it was overpriced. I am not going to gasp at what it means for...
3 Tier Talk
6 Ways Not to Get Dropped by Your Distributor Partner
Last week I was in Maui with clients. Today I am in Minneapolis St. Paul with clients. Two very different cities for sure on all fronts. Different weather, different people, and different topography....
3 Tier Talk
The Weed and Booze Battle
Weed through distributors is likely just a smoke screen! As the battle over marijuana heats up in various legislative bodies there are a lot of articles written about how weed will just be another...
3 Tier Talk
The Half Way Point of 2017
From where I sit I am 30,000 feet up in the air coming back from a supplier meeting in California and musing about my week. Some key takeaways from this week where I was in Chicago (Big 5 distributor...
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