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On and Off Premise Beverage Sales Will Be Forever Changed from...

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I have only known two channels to buy booze: on premise channel which is bars and restaurants and off premise which is liquor and wine stores.  If suppliers wanted to sell their goods it had to be in those two silos and the accounts that fall under that umbrella...

Top Five 2021 Predictions from Brian Rosen, BevStrat

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There is no doubt, to anyone, that 2020 was challenging. 50% of the market was shut down 75% of the year. Our prediction newsletter,...

2020 Was the Best Year for the Adult Beverage Industry

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I am not crazy. I am not delusional. I am not high on my own supply. I am a 35-year veteran of the booze...

Brian Rosen 9th Annual Predictions – 2020 Edition

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Here we are again! As the year draws to a close there are so many things happening in the adult beverage space that our...

Vinexpo New York Creates Advisory Board to Support Strategic Vision

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NEW YORK – November 21, 2019 – As plans ramp up for its third annual show, Vinexpo New York has assembled an Advisory Board...

Forget the Date…2019 Is Over

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While typing this I am yet again on a plane heading to another city to meet with suppliers to talk about the end of...

Time v Patience / Patience v Time and the Adult Beverage...

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We have the good fortune of meeting brand-trepreneurs (people who make booze) all day every day. They come to our offices or we meet...

There Is No Room on the Shelf for Your Brand

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Do I have your attention? Sad but true stories for all my brand makers and suppliers to be. We deal with this reality all the...

What Costco Is Doing to the Liquor Business

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I am a suburban dad. On weekends my family attends youth baseball, soccer, lounges at a Starbucks in the neighborhood and walk the aisles...

Cases Versus Places

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Hit the snooze button. Summer is in full swing and the market is slow. Slow in all the key markets that you would expect....

Slow Summer Sales Defines Busy Winter Sales

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It is hot out there! Summer is in full swing and the 4th of July just passed, so that would be the theoretical middle...

Your Brand Needs to Be Judged

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Flying again, as this is what we do, but the mission this week was an important one. Judging brands in an awards event. I...

How to Play the Changing Distributor Landscape

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Graduation season has come and mostly gone, and it has made me think of how many “graduations” I have been selling wine, beer and...

USA Brands Can Benefit from Two Irish Experiences

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I was in Ireland this past weekend. Dublin is really a pretty city and has so much to offer for the spirits and beer...

What Did Steve Jobs Know About the Booze Business? A Lot!

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We spend a lot of time at BevStrat looking at what other CPG businesses can teach adult beverage. The booze business is famously known...