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Afternoon Brief: October 8

Personalized Information Makes the Wine Marketing Focus Group a Thing of the Past - An age-old marketing need is to identify a consumer base, its preferences, and the strength of a products message and presentation. In the past, the focus group was a most widely used method, which may or may not have been near perfect, but it sufficed ...

Afternoon Brief, August 21

Napa Valley Preps for Wildfires, Next-Gen Wine Marketing: Calistoga Mayor Chris Canning knows whats it is like when an entire city is pitched into a power blackout, on purpose. In 2018, the Napa Valley city became the first entire municipality to experience the planned shutdown of the power grid in order to reduce the risk of wildfires...

Afternoon Brief, June 7

The Inexorable Rise of Wine Prices: The soaring prices of the world's top wines will be no news to anyone who hasn't spent the last five years living under a rock, but you might have missed the relentless upward creep of all the other wines too, especially in the United States ...

Afternoon Brief, May 30

Napa County Vineyard Company Fined $38,000 After Field Worker Killed in Grape-Picking Accident: The U.S. Department of Labor says De Coninck Vineyards in American Canyon should be fined $38,000 in violations after the death of a Napa field worker in October...

Afternoon Brief, April 18

Bordeaux Fire Destroys $13 Million Worth of Wine in France: Fans of Bordeaux have plenty of reason to whine this week. A blaze at a warehouse in the vaunted wine-making region in South West France incinerated $12.9 million worth of vino on Tuesday afternoon...

Afternoon Brief, March 20

Subscribe to the Afternoon Brief   Trending Story: Robert Haas, Influential American Vintner and Wine Importer, Dies at 90 Robert Haas, one of the leading lights...

Afternoon Brief, January 25

Subscribe to the Afternoon Brief   Trending Story: 2017 Wine Auction Totals Exceed $371 Million The growing U.S. economy and a surging stock market that seems...

Afternoon Brief, September 20

Subscribe to the Afternoon Brief   Trending Story: Sonoma City Considers Moratorium on New Wine Tasting Rooms Is it possible to have too much wine in...

Afternoon Brief, May 11

Subscribe to the Afternoon Brief   Trending Story: Stagecoach Vineyard Seller Buys Napa Winery The family who sold the 600-acre Stagecoach Vineyard in Napa Valley to...