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Afternoon Brief, February 4

Should You Ignore What Your Customers Want? The Great Winemakers Do: Among French wines, Château Pétrus is legendary. Consumers pay over $1,000 for a single bottle. Talking with Christian Moueix, the owner and long-time winemaker of Pétrus, Kellogg's Gregory Carpenter asked an innocent question: When crafting a wine, how do you think about the consumer?

Afternoon Brief, June 28

Subscribe to the Afternoon Brief   Trending Story: Bo Barrett: Vultures Have Circled but Château Montelena Is Not for Sale Ten years after his father famously...

Afternoon Brief, May 20

Treasury Wine Estates Rejects Kohlberg Kravis Roberts Offer: Treasury Wine Estates Ltd. rejected a 3.05 billion Australian dollar (US$2.85 billion) takeover bid from Kohlberg Kravis Roberts & Co., pitched as the world's No. 2 vintner grapples with a string of setbacks including poor U.S. sales that forced it destroy thousands of gallons of wine last year...

Afternoon Brief, Nov. 19

Trending Story: Treasury, Accolade Sign Packaging And Production Accord For Accolade’s U.S. Wines Treasury Wine Estates (TWE) has agreed to provide Accolade Wines with production and packaging services for...