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Should You Ignore What Your Customers Want? The Great Winemakers Do: Among French wines, Château Pétrus is legendary. Consumers pay over $1,000 for a single bottle. Talking with Christian Moueix, the owner and long-time winemaker of Pétrus, Kellogg's Gregory Carpenter asked an innocent question: When crafting a wine, how do you think about the consumer?
Treasury Wine Estates Rejects Kohlberg Kravis Roberts Offer: Treasury Wine Estates Ltd. rejected a 3.05 billion Australian dollar (US$2.85 billion) takeover bid from Kohlberg Kravis Roberts & Co., pitched as the world's No. 2 vintner grapples with a string of setbacks including poor U.S. sales that forced it destroy thousands of gallons of wine last year...