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On and Off Premise Beverage Sales Will Be Forever Changed from...

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I have only known two channels to buy booze: on premise channel which is bars and restaurants and off premise which is liquor and wine stores.  If suppliers wanted to sell their goods it had to be in those two silos and the accounts that fall under that umbrella...

Afternoon Brief, December 28th

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Coastal Winegrape Market Won’t Return to Normal Until 2023-24: As the president of Allied Grape Growers, a cooperative of over 450 grape growers in California, Jeff Bitter has had a challenging year….like much of the wine producing community...

Top Five 2021 Predictions from Brian Rosen, BevStrat

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There is no doubt, to anyone, that 2020 was challenging. 50% of the market was shut down 75% of the year. Our prediction newsletter,...

BevStrat Strengthens Salesforce for Off-Premise Channel

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Beverage Industry Brand Placement, Sales and Strategy Company Positions Independent Alcohol Brands for Success CHICAGO, May 18, 2020 – Brian Rosen, President and Founder of BevStrat LLC, one...

USA Brands Can Benefit from Two Irish Experiences

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I was in Ireland this past weekend. Dublin is really a pretty city and has so much to offer for the spirits and beer...

What Did Steve Jobs Know About the Booze Business? A Lot!

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We spend a lot of time at BevStrat looking at what other CPG businesses can teach adult beverage. The booze business is famously known...

MHW Expands Client Sales Capabilities with the Addition of BevStrat

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Deal unveils unprecedented business model for independent beverage alcohol brands Manhasset, NY (February 5, 2019) -- MHW, Ltd., the leading service provider for wine, beer,...

A Pathway to Success in the Three-Tier System for Small and...

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Rosen said, “through data and boots on the ground we support the independent brand, because frankly the distributor doesn’t have the time nor inclination.”

Five Wine Businesses Recognized for Their Innovative Advances for the Wine...

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Whether solving a problem or seizing an opportunity, these five wine industry suppliers used ingenuity and technology to develop innovative products and solutions for...

The Holidays Are Distributor Merger Time

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For the last several years many things have been on repeat during the valued Holiday Sales Selling Season for adult beverage. I am late...

Is Your Brand Built for Expansion?

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In America we love growth. We love multiples. We love sequels. No one needed a Rocky VI. We did not need a Disneyland in...

The Booze Business Is All About Perception!

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Often times when I fly, and I fly very often, I am very grateful for the 3 or 4 hours I get without Wi-Fi. I...

The Perfect Winemaker

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When I was a child there was a movie filmed in my local area caller Weird Science. It was about two kids that designed...

Think About Your Brand Rep as a Shared Service to Launch...

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In the last week alone I or someone on my team has used Uber, TaskRabbit, Uber Eats, and Handy from an app on our collective...

Anatomy of a Brand Launch

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Our team is in Los Angeles this week to launch an Australian beer brand called 4 Pines. This is the 2nd largest brewer in...