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Afternoon Brief, July 12

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How to Stop Losing Half Your New Winery Club Members in First 15 Months: Churn may make great ice cream and butter, but churn in winery club membership can sour a significant source of sales for many North Coast wineries. Yet, modern tools for digesting the increasing flow of sales and consumer data can yield greater long-term revenue, according to marketing experts...

Afternoon Brief, July 9

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Napa Valley Vintners Becomes First North American Wine Trade Association to Commit to Porto Protocol: Building on a legacy of environmental leadership and their mission to "promote, protect and enhance" the Napa Valley, the Napa Valley Vintners (NVV) Board of Directors voted during their June 27 meeting to become signatories of the Porto Protocol...

Afternoon Brief, August 17

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Locals Continue to Clash with Sonoma Wineries: While many wine country regions have welcomed revenue from new businesses, the somewhat-still-rural hamlet of Sonoma County clearly has conflicted sentiments...