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Brands and Distribution for the 99%

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I am feeling pretty good about myself lately. My articles are getting a lot of comments, “likes” and feedback. In this Snapchat world, this...

What Happened to the Old Days in the Wine and Spirit...

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I left the retail wine and spirits game many years ago. After being an operator for 20+ years at Sam's of Chicago, we decided...

All Tiers Need to Listen Up!

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Every Wednesday in the local papers, usually in the Good Eating section or the Food section are an assortment of wine/beer/liquor ads. Sometimes they...

Change Is in the Wine from the Wine and Spirit Daily...

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There was an overarching sense of “tiger by the tail” mentality about millennials, RTD drinks, craft everything, and distributor consolidation. There were some musings...

The Myth of the Producer Ride Along

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It is a right of passage in the adult beverage business. A producer comes to a market and rides around with the sales team...

It Is All in the Wrapping!

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I was fortunate enough to have been asked to judge packaging for brands at Tastings.com/ Beverage Testing Institute last week. What a wonderful experience...

3 Adult Beverage Trends to Expect in 2017

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I am not a betting man. In fact, when I do bet, I usually lose. I am horrific in betting sports, elections, random things,...

Distributor Consolidation

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2016 will go down as the year of mass distributor consolidation. It does not matter what part of America you live, sell, or merchandise...

5 Cannot Miss Tricks to Help 2016 Finish Strong

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Retailers and Distributors, we are here, we are at the end of 2016. November and December is about to get rolling and it is...

Finding Fresh Insights in CPG Marketing Trends

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The adult beverage business does roughly 43% of total sales in the last 7 weeks of the year, and that makes the 4th quarter critical for all interested parties to hit their year end numbers.

This is a good time to be an independent retailer

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I get emails all the time from retailers who are beside themselves with the big box movement. I also get calls from frantic retailers...

How Can a Small Brand Compete?

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I spent the last week listening to CMO’s and brand managers from the suppliers side speak of brand extension, growth, millennial marketing, and off...

Omni-Channel Selling Matters for the AdultBev Game

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If you are a regular reader of my column you can probably conclude that my desire to help brands and retailers is the overarching...

Being Small Can Be a Benefit

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There is a funny thing about travel. Travel makes you see the world through a lens that is much bigger than what you are used...

Three Top Ways to Pick a New Market to Enter

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When I speak at conferences and consult with new and old brands, I get the same question asked all the time. Different people ask...