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Tag: 3-Tier Distribution

A Supplier Life Raft Is Available and Few Are Getting On...

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Here we are today, nearly August 1, 2017.  There are 22 weeks left in the year.  The biggest purchase season is coming. Labor Day,...

The First 1000 Cases You Sell Will Not Be the Hardest!

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That is not a typo. That is not a mistake. I encounter wine, spirit, and beer entrepreneurs all the time that lament that the...

Three Tier Selling Insanity…Again!

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I have been writing on Linkedin, Wine Industry Advisor, Beverage Dynamics and elsewhere for nearly 8 years. Nothing I have written in my career has struck...

The Independent Sales Force

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Happy Fourth of July to all my readers. If you are a retailer the big push has come and gone and now comes the...

Sales, Sales, Sales

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I have spent a week on the road with clients. 3 days at LibDib launch party working with company leadership on the changing three...

Adult Beverage Retailers Need to Be VERY SCARED of the Amazon...

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Bezos does not make mistakes. We, regular people, we make mistakes. I am not going to gasp at $13.7B price tag. I am not in...

6 Ways Not to Get Dropped by Your Distributor Partner

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Last week I was in Maui with clients. Today I am in Minneapolis St. Paul with clients. Two very different cities for sure on all fronts....

The Weed and Booze Battle

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Weed through distributors is likely just a smoke screen! As the battle over marijuana heats up in various legislative bodies there are a lot of...

The Half Way Point of 2017

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From where I sit I am 30,000 feet up in the air coming back from a supplier meeting in California and musing about my week. Some...

The Three Tier System Can Hurt You

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I am in NYC this week for the USA Trade Tasting. If you have not been in New York City in May, I highly...

How to Get Off in the Best Possible Way

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I am sure that many of you clicked this link for all the wrong reasons. The title is meant to evoke the ease of click...

Small Brands Need a Better Fit in the Market

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In my role as National Spokesperson for Liberation Distribution I have been making the rounds at industry meetings and events for the last few months....

The Adult Beverage Version of the Berlin Wall Has Fallen

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From 1961 to 1989 the Berlin Wall cut off and divided West Berlin from East Berlin. In November of 1989 it came down and...

I Went to the Gym and Forgot My Shorts at Home

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Pretty weird headline for a business article, I know! Weird but true, absolutely true! I like to go to the gym when I am back...

Placing Your Brands with Big Distribution Is Like Dating a Supermodel

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This article is penned at 30,000 feet traveling home from a weekend in Las Vegas. Two things about Vegas that are always interesting facts...