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Distributor Heaven: WSWA Is WYSIWYG

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Wine & Spirits Wholesalers of America is what you see is what you get Two weeks and counting! 14 days and the annual pilgrimage to...

Anatomy of a Brand Launch

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Our team is in Los Angeles this week to launch an Australian beer brand called 4 Pines. This is the 2nd largest brewer in...

The Suppliers Trip to the Promised Land!

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There is a biblical event coming. There is a pilgrimage en route that happens once a year that can change your life forever. Yes,...

What We Learned at Vinexpo New York

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My love of New York is well documented. We office there, we employee there, we sell there, and we scoff at the pizza there....

Your Brand Will Fail… Unless

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Such an ominous beginning to my article. I know, Rosen, you are negative, or Rosen, you are pessimistic. The truth is, I am neither....

Booze Business á la Carte Style

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The Advantage Goes to the Brands I have been at this game for a long time. I have gone from retail big box CEO, to...

Summer Sales Start in the Winter

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Yesterday was Super Bowl Sunday. Super Bowl Sunday is a day that, according to many TV news magazines, there will be more wings, pizza...

The Anatomy of a Sales Call

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Ok, Suppliers. Listen Up! I have a message for you! Not a bad message or angry take, just a note to share so you...

Funny Thing Happened on a Plane Today

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We travel. We travel a lot. Our whole team is on the road weekly working with suppliers, distributors, and accounts. It is our feeling...

To the Selling Year 2018

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The time is now! The time is now! This is not a Gary V rally cry, although perhaps it should be as he is...

The Rise of the Independent Brand in 2018

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Champagne and corks have settled. We are collectively wiping the crud out of the corner of our eyes and getting back the grind. This...

Top 5 Happenings for Adult Bev in 2018

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Merry Christmas, Happy Chanukah, Happy New Year, and if I have missed your specific holiday, please celebrate that as well. We are at the...

Four Ways to Make 2018 Better than 2017 with Planning and...

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Calendar says early December. Calendar says that there are two week before holiday and an additional week for bubbles. That is what the calendar...

Who Loses in the Breakthru/RNDC Merger? Everyone

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Happy Thanksgiving to Them Happy Thanksgiving to all my readers. Happy Thanksgiving to the thousands of independent suppliers that read my writings and the 100...

The Supplier’s Year Is Over!

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Obviously there is a month plus left on the calendar. Seriously, my Aunt has not even fumbled through Thanksgiving dinner yet. My Sister has...