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30 Plus 30 Equals 30

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I consider myself smart, just ask me :). I have been selling booze for nearly 30 years in all tiers of the business. One...

The Holidays Are Distributor Merger Time

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For the last several years many things have been on repeat during the valued Holiday Sales Selling Season for adult beverage. I am late...

Is Your Brand Built for Expansion?

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In America we love growth. We love multiples. We love sequels. No one needed a Rocky VI. We did not need a Disneyland in...

The Booze Business Is All About Perception!

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Often times when I fly, and I fly very often, I am very grateful for the 3 or 4 hours I get without Wi-Fi. I...

The Perfect Winemaker

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When I was a child there was a movie filmed in my local area caller Weird Science. It was about two kids that designed...

Why Makers Matter in the Sales Process

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Currently I am 30,000 feet above California having just completed a whirlwind 20 hours in Los Angeles. Now our BevStrat team is heading back...

3rd Party Distribution Benefits

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and why the option is a wonderful solution If you are a regular reader of my published writing you know that I am a fan...

Best Practices in Coming to America for Your Brand

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Coming to America was a great Eddie Murphy movie from the 80’s. I remember McDavid’s, the premise of money cannot buy love, and all the...

5 Reasons Why Summer Is More Important Than Winter for Booze

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You have read that correctly! Summer is more important than the winter season for selling. How can that be? Huh? Has Rosen lost his...

Think About Your Brand Rep as a Shared Service to Launch...

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In the last week alone I or someone on my team has used Uber, TaskRabbit, Uber Eats, and Handy from an app on our collective...

Weed Should Scare You!

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When I say weed should scare you I am not talking about You, the reader, I am speaking about the very basic, everyday, mundane, generic...

The Market Will Never Lie to You

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In our office, nearly every day, we get a pitch deck from the “next” Tito’s, Sophia, Yellow Tail, Estancia, Josh Cabernet, Fireball, Goose Island,...

Rosé Is a Price Game, Makers Are Impatient, Gig Selling Is...

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Summer is here. Officially not yet, but the weather says different. Memorial Day has come and gone and all over America the summer booze...

Why We Love the Booze Business

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It’s Friday morning, early, early Friday AM, I am sitting here in my office working away. Coaching our sales and strategy teams to finish...

What I Learned at WSWA 75

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A lot!  A ton! A boatload!  Let me add some perspective. First – I learned how much sleep a human needs Second- I learned that a...