Tag: 3-Tier Distribution
2019 Is the Year of the Independent Brand
Happy New Year to all. We at BevStrat are so happy to put 2018 in the books. We feel that 2018 was the year...
Top 5 Predictions for 2019
We are here again. Like clockwork, December comes and everyone in the adult beverage world looks backwards at their successes and failures, otherwise known...
Game-On & Game-Over for the 2018 Selling Season
We at BevStrat hope that everybody had a wonderful holiday weekend that was filled with the ideal amount of family and inventory depletions. We,...
Wine Spectator Top 10 Does Not Represent the American Drinker
Like clockwork every November Wine Spectator publishes their Top 100 wine list. When I was a retailer this list made customers go crazy, they...
Bet on Yourself in the Booze Game
Musing from 30,000 feet flying from LA to Chicago. There are a few end-of-year comments that need to be made. I am coming back...
30 Plus 30 Equals 30
I consider myself smart, just ask me :). I have been selling booze for nearly 30 years in all tiers of the business. One...
The Holidays Are Distributor Merger Time
For the last several years many things have been on repeat during the valued Holiday Sales Selling Season for adult beverage.
I am late...
Is Your Brand Built for Expansion?
In America we love growth. We love multiples. We love sequels. No one needed a Rocky VI. We did not need a Disneyland in...
The Booze Business Is All About Perception!
Often times when I fly, and I fly very often, I am very grateful for the 3 or 4 hours I get without Wi-Fi. I...
The Perfect Winemaker
When I was a child there was a movie filmed in my local area caller Weird Science. It was about two kids that designed...
Why Makers Matter in the Sales Process
Currently I am 30,000 feet above California having just completed a whirlwind 20 hours in Los Angeles. Now our BevStrat team is heading back...
3rd Party Distribution Benefits
and why the option is a wonderful solution
If you are a regular reader of my published writing you know that I am a fan...
Best Practices in Coming to America for Your Brand
Coming to America was a great Eddie Murphy movie from the 80’s. I remember McDavid’s, the premise of money cannot buy love, and all the...
5 Reasons Why Summer Is More Important Than Winter for Booze
You have read that correctly! Summer is more important than the winter season for selling. How can that be? Huh? Has Rosen lost his...
Think About Your Brand Rep as a Shared Service to Launch...
In the last week alone I or someone on my team has used Uber, TaskRabbit, Uber Eats, and Handy from an app on our collective...