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Tag: 3-Tier Distribution

2019 Is the Year of the Independent Brand

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Happy New Year to all. We at BevStrat are so happy to put 2018 in the books. We feel that 2018 was the year...

Top 5 Predictions for 2019

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We are here again. Like clockwork, December comes and everyone in the adult beverage world looks backwards at their successes and failures, otherwise known...

Game-On & Game-Over for the 2018 Selling Season

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We at BevStrat hope that everybody had a wonderful holiday weekend that was filled with the ideal amount of family and inventory depletions. We,...

Wine Spectator Top 10 Does Not Represent the American Drinker

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Like clockwork every November Wine Spectator publishes their Top 100 wine list. When I was a retailer this list made customers go crazy, they...

Bet on Yourself in the Booze Game

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Musing from 30,000 feet flying from LA to Chicago. There are a few end-of-year comments that need to be made. I am coming back...

30 Plus 30 Equals 30

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I consider myself smart, just ask me :). I have been selling booze for nearly 30 years in all tiers of the business. One...

The Holidays Are Distributor Merger Time

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For the last several years many things have been on repeat during the valued Holiday Sales Selling Season for adult beverage. I am late...

Is Your Brand Built for Expansion?

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In America we love growth. We love multiples. We love sequels. No one needed a Rocky VI. We did not need a Disneyland in...

The Booze Business Is All About Perception!

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Often times when I fly, and I fly very often, I am very grateful for the 3 or 4 hours I get without Wi-Fi. I...

The Perfect Winemaker

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When I was a child there was a movie filmed in my local area caller Weird Science. It was about two kids that designed...

Why Makers Matter in the Sales Process

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Currently I am 30,000 feet above California having just completed a whirlwind 20 hours in Los Angeles. Now our BevStrat team is heading back...

3rd Party Distribution Benefits

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and why the option is a wonderful solution If you are a regular reader of my published writing you know that I am a fan...

Best Practices in Coming to America for Your Brand

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Coming to America was a great Eddie Murphy movie from the 80’s. I remember McDavid’s, the premise of money cannot buy love, and all the...

5 Reasons Why Summer Is More Important Than Winter for Booze

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You have read that correctly! Summer is more important than the winter season for selling. How can that be? Huh? Has Rosen lost his...

Think About Your Brand Rep as a Shared Service to Launch...

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In the last week alone I or someone on my team has used Uber, TaskRabbit, Uber Eats, and Handy from an app on our collective...