DTC Wine Analytics: Leveraging your Intelligence Data in 2017

Webinar

Are you ready to dig in to your data from 2016 and 2015 to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. […]

$150

Brand Ambassadors Workshop – Who? What? How?

Las Alcobas Napa Valley 1915 Main Street, St Helena, CA

DTC Wine Workshops and CANVAS (Concierge Alliance Napa Sonoma) team up once again to present two workshops in 2017. This half-day, hands on workshop led by DTC Wine Workshops founder Sandra Hess, will provide attendees the steps required to successfully establish and manage a Brand Ambassador program. Attendees will hear latest case studies, receive a “Brand Ambassador […]

$80

Tasting Room Conversion Workshop – Top Three Tools

Webinar

With over 9069 wineries in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time visitors to BOTH repeat visitors and online buyers. Learn how succesful […]

$150

DTC Wine Business Design: Creating an Integrated Action Plan

Webinar

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at […]

$150

Winery PR: Get the Right Press Attention by Leveraging the Right Tools

Webinar

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for defining and refining your core message. Attendees will […]

$150

DTC Wine Strategy: Growth Planning in a Growth Industry

Webinar

Your odds of growing successfully increase by 50% if you plan*. Developing a growth plan based on 2 or 3 specific objectives in the wine sales and marketing arenas should be […]

$150

Winery PR: Designing a Content Driven Marketing Plan

Webinar

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In […]

$150

Tasting Room Conversion Workshop – Top Three Tools

Webinar

With over 9069 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at […]

$150

Branding for Direct Wine Sales Success

Webinar

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a successful wine brand that appeals wine consumers nationally. Each attendee will receive a “DTC Wine […]

$150

DTC Wine Management Series (4-Part Workshop)

Webinar

DTC Wine Workshops founder, Sandra Hess, presents the “DTC Wine Management Series” ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops (each 1.5 hour online session) Four e-Workbooks One 1.5 hour One-on-One Coaching Session DTC Strategic Sales & Marketing Plan Template Online workshop dates for […]

$595

Wine Brand Ambassador Workshop at Gloria Ferrer, Sonoma

Gloria Ferrer 23555 Arnold Drive, Sonoma, CA

DTC Wine Workshops and CANVAS (Concierge Alliance Napa Sonoma) team up once again to present the “Wine Brand Ambassador Workshop” on Tuesday, February 6th 8:30 – 12:00 at Gloria Ferrer Sonoma. This half-day, hands-on workshop led by DTC Wine Workshops founder, Sandra Hess, will provide attendees the steps required to successfully establish and manage a Brand […]

$65 – $80

International Direct Wine Sales Workshop

Webinar

Join DTC Wine Workshops founder, Sandra Hess along with Gliding Eagle co-founder, Adam Ivor, in this hands-on workshop session to explore direct to consumer sales options internationally. Find out how over 100 wineries have sold $2.7 million in wine direct to international consumers since 2015 using Gliding Eagle international direct to consumer software and fulfillment […]

$150

Winery Marketing: 5 Steps to Developing a Digital Marketing Plan

Webinar

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available to them and use them wisely. This workshop will instruct how to develop […]

$150

Direct Wine Telesales & Account Management Webinar

Webinar

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away’s Include: Presentation of Top Telesales Workflows to retain and grow direct […]

$150

Winery Marketing: Direct Consumer Insights & Analytics

Webinar

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a winery marketing workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence […]

$150

Building Wine Brand Ambassadors Workshop Healdsburg, CA

Best Western Dry Creek Inn 198 Dry Creek Rd, Healdsburg, CA

Wine Road and DTC Wine Workshops have teamed up to present the “Building Wine Brand Ambassadors Workshop” on Wednesday, May 23rd 8:30 – 12:30 at the Best Western Dry Creek […]

$85

Wine Consumer Data Collection Workshop

Jamieson Ranch Vineyards 1 Kirkland Ranch Rd., American Canyon, CA

Sandra Hess, founder of DTC Wine Workshops, will be collaborating with Colby Smith, founder of CANVAS (Concierge Alliance Napa Sonoma) to provide another hands-on workshop! Wednesday, June 20th 8:30 – […]

$65 – $80

DTC Wine Management Academy (4-Part Workshop)

Webinar

DTC Wine Workshops founder, Sandra Hess, presents the “DTC Wine Management Academy” ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops (each 1.5 hour online session) Four e-Workbooks One 1.5 hour One-on-One Coaching Session DTC Strategic Sales & Marketing Plan Template Certificate of Completion Online […]

$595

Digital Bootcamp: 5 Steps for Developing a Digital Marketing Plan

Webinar

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital marketing. The wine business is a very competitive marketplace, and exploring new marketing avenues is crucial to growing retail traffic and e-commerce sales. Smart companies must consider all the powerful tools now available and use them wisely. This […]

$150

Wine Club Design Webinar: Top 5 Tools for Wine Club Success

Webinar

Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and […]

$150

2022 Direct Wine Sales Success Webinar

Webinar

Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE Sandra Hess, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on webinar. Participants will get questions answered in two Q & A Sessions, receive a […]

$250

2022 Direct Wine Sales Success Webinar

Webinar

Back by Popular Demand! Sandra Hess, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on webinar. Participants will get questions answered in two Q & A Sessions, receive a Webinar Checklist and leave with these Key Learnings: 1. A review of most effective DTC Manager […]

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