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Week of Events
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Cultivating Connection – How to Capture the Hearts and Minds of Your Customers
Cultivating Connection – How to Capture the Hearts and Minds of Your Customers
How much do you know about your customers? Are you one of those wineries marketing solely based on club and non-club members? Or have you taken the next step and
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SSU Wine Business Institute: A Report on the Wine Industry Today
SSU Wine Business Institute: A Report on the Wine Industry Today
Sonoma State University’s (SSU) Wine Business Institute (WBI) announces the launch of A Report on the Wine Industry Today, offering a fresh perspective on the current landscape, the opportunities and the challenges facing wine industry leaders in 2023. Faculty contributors to the inaugural issue include Economics Professors Chong Kim and Rob Eyler along with Wine Business Professor InHaeng Jung.