Direct to Consumer Marketing (DTC Core)

Sonoma State University 1801 East Cotati Avenue, Rohnert Park, CA, United States

These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information. The Wine Business Institute offers two seminar based certificate program options. To earn the Direct to Consumer Certificate and/or the Wine Industry Finance and Accounting Certificate, students must […]

Vineyard Taxation (Elective)

Sonoma State University 1801 East Cotati Avenue, Rohnert Park, CA, United States

These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information. The Wine Business Institute offers two seminar based certificate program options. To earn the Direct to Consumer Certificate and/or the Wine Industry Finance and Accounting Certificate, students must […]

Financial Accounting for the Wine Industry (FA Core)

Sonoma State University 1801 East Cotati Avenue, Rohnert Park, CA, United States

These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information. The Wine Business Institute offers two seminar based certificate program options. To earn the Direct to Consumer Certificate and/or the Wine Industry Finance and Accounting Certificate, students must […]

Wine Trends (Elective)

Sonoma State University 1801 East Cotati Avenue, Rohnert Park, CA, United States

These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information. The Wine Business Institute offers two seminar based certificate program options. To earn the Direct to Consumer Certificate and/or the Wine Industry Finance and Accounting Certificate, students must […]

How to Build a Profitable Wine Club (DTC Core)

Sonoma State University 1801 East Cotati Avenue, Rohnert Park, CA, United States

These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information. The Wine Business Institute offers two seminar based certificate program options. To earn the Direct to Consumer Certificate and/or the Wine Industry Finance and Accounting Certificate, students must […]

Winery Taxation (Elective)

Sonoma State University 1801 East Cotati Avenue, Rohnert Park, CA, United States

These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information. The Wine Business Institute offers two seminar based certificate program options. To earn the Direct to Consumer Certificate and/or the Wine Industry Finance and Accounting Certificate, students must […]

Managerial Accounting for the Wine Industry (FA Core)

Sonoma State University 1801 East Cotati Avenue, Rohnert Park, CA, United States

These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information. The Wine Business Institute offers two seminar based certificate program options. To earn the Direct to Consumer Certificate and/or the Wine Industry Finance and Accounting Certificate, students must […]

Hands-on Intro to eCommerce for Small and Boutique Wineries (DTC Core)

Sonoma State University 1801 East Cotati Avenue, Rohnert Park, CA, United States

These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information. The Wine Business Institute offers two seminar based certificate program options. To earn the Direct to Consumer Certificate and/or the Wine Industry Finance and Accounting Certificate, students must […]

How to Create and Execute Successful Winery Events (DTC Core)

Sonoma State University 1801 East Cotati Avenue, Rohnert Park, CA, United States

These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information. The Wine Business Institute offers two seminar based certificate program options. To earn the Direct to Consumer Certificate and/or the Wine Industry Finance and Accounting Certificate, students must […]

Current and Upcoming Winery Compliance Issues (Elective)

Sonoma State University 1801 East Cotati Avenue, Rohnert Park, CA, United States

These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information. The Wine Business Institute offers two seminar based certificate program options. To earn the Direct to Consumer Certificate and/or the Wine Industry Finance and Accounting Certificate, students must […]

Budgets, Forecasting & Best Practices for the Wine Industry (FA Core)

Sonoma State University 1801 East Cotati Avenue, Rohnert Park, CA, United States

These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information. The Wine Business Institute offers two seminar based certificate program options. To earn the Direct to Consumer Certificate and/or the Wine Industry Finance and Accounting Certificate, students must […]

Leveraging Metrics in the Wine Trade (Elective)

Sonoma State University 1801 East Cotati Avenue, Rohnert Park, CA, United States

These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information. The Wine Business Institute offers two seminar based certificate program options. To earn the Direct to Consumer Certificate and/or the Wine Industry Finance and Accounting Certificate, students must […]

Innovative Wine Marketing & Brand Momentum (Elective)

Sonoma State University 1801 East Cotati Avenue, Rohnert Park, CA, United States

These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information. The Wine Business Institute offers two seminar based certificate program options. To earn the Direct to Consumer Certificate and/or the Wine Industry Finance and Accounting Certificate, students must […]

Using QuickBooks in the Wine Industry (Elective)

Sonoma State University 1801 East Cotati Avenue, Rohnert Park, CA, United States

These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information. The Wine Business Institute offers two seminar based certificate program options. To earn the Direct to Consumer Certificate and/or the Wine Industry Finance and Accounting Certificate, students must […]

Calculating the True Cost of Your Wine (FA Core)

Sonoma State University 1801 East Cotati Avenue, Rohnert Park, CA, United States

These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information. The Wine Business Institute offers two seminar based certificate program options. To earn the Direct to Consumer Certificate and/or the Wine Industry Finance and Accounting Certificate, students must […]

Selling Through the Tasting Room (DTC Core)

Sonoma State University 1801 East Cotati Avenue, Rohnert Park, CA, United States

These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information. The Wine Business Institute offers two seminar based certificate program options. To earn the Direct to Consumer Certificate and/or the Wine Industry Finance and Accounting Certificate, students must […]

Wine Business Institute Research Summit 2020

Webinar

2020 Program Centers on Navigating Uncertainty with Insights from Wine Business and Research Leaders Sonoma County, CA – June 12, 2020 – Sonoma State University’s Wine Business Institute Research Summit returns for a second year on July 15, 2020, 9:30 a.m. to 12:30 p.m. The live virtual event is expected to draw attendance from wine business […]

$45

Compliance 101: Introduction to Alcohol Beverage Law and Regulations

Sonoma State University 1801 East Cotati Avenue, Rohnert Park, CA, United States

This 1-day in-person course provides participants with an overview of alcohol beverage laws and regulations, focusing on the complexities and specificities of the California market. Participants will gain a basic understanding of the legal framework governing the alcohol industry, including the role of the Tobacco Tax and Trade Bureau (TTB) and the California Alcoholic Beverage […]