There are so many ways DTC teams can elevate their communications with text messaging, but this session is laser-focused on just one: promotions. We’ll delve deep into the art and science of crafting text promotions that drive significant wine sales, and how to execute them to their full potential. Attendees will gain insights from the
Don’t miss an opportunity to discuss the emerging trends impacting the wine industry. Our panel of industry leaders will discuss their observations on the current business climate, offer their take on the evolution of the wine market and share insights on what is needed for continued success in the years to come. We plan on
Hosted by the American Society for Enology and Viticulture (ASEV) and the California Association of Winegrape Growers (CAWG), the event will take place at the SAFE Credit Union Convention Center from January 23-25, 2024, in the heart of downtown Sacramento. This year’s program includes relevant sessions designed to keep the grape and wine industry updated on the latest innovations, emerging trends,
In the current global warming scenario, wines show flat sensory profiles with high alcohol content, high pH and lack of varietal aroma and freshness. Acidification biotechnologies such as the use of L. thermotolerans help transform sugars into lactic acid by strongly reducing pH and slightly reducing alcohol content. These biotechnological strategies help to improve freshness
Chalone Vineyard Invites You to New Tasting Room in Carmel-By-the-Sea to Experience Wines That Best Exemplify the Monterey Peninsula Foley Family Wines’ Chalone Vineyard welcomes the community into its new tasting room in sophisticated Carmel Plaza with Chalone wines and locally-inspired small bites. Foley Family Wines and the team at Chalone Vineyard look forward to sharing
Technology can streamline the flow of data between systems and deliver timely, accurate information to help your team make informed decisions, freeing you up to focus on what matters most—growing your business. However, many wineries find themselves bogged down with multiple software systems that don’t integrate. This can have significant costs, including errors and wasted
Passion 4 Pinot is the largest Pinot Noir tasting event in Southern California, drawing attendees from all over the United States. With 80 notable California Pinot Noir-producing wineries pouring more than 225 top-tier Pinot Noir wines, the festival showcases the varietal as well as the artists and craft behind it. Passion 4 Pinot is a
Experience the pinnacle of the Washington wine industry at WineVit®, the region's most significant winegrower event. This three-day extravaganza brings together grape growers, vintners, winery and vineyard owners, tasting room staff, researchers, service and supply providers, and other industry leaders for an unparalleled educational and networking opportunity. Immerse yourself in a vibrant trade show featuring
This highly anticipated event spans three immersive days, offering an array of engaging seminars, enlightening lectures, and thought-provoking panel discussions. With over 20 sessions meticulously curated across four dedicated tracks—Vineyard, Winery, Business, and New Vineyard/Winery—the Symposium provides a comprehensive exploration of various aspects of the wine industry. Register here.
The Lodi District Chamber of Commerce's Agribusiness Committee and the University of California Cooperative Extension invites you to Grape Day on Tuesday February 6th, 2024. With the challenges facing our grape growers today, the information shared at the Grape Day symposium about improving yields, fighting diseases, market trends, and mechanization technologies is more critical than
Get out and explore along the Wine Road, check out some new wineries, visit your long time favorites and stock up on some of your favorite wines for the winter. Each winery will pour two or three wines for each ticket holder. Order your ticket online, then show it on your phone at each winery
The Oregon Wine Symposium is the Northwest wine industry’s premier educational event and trade show, presented by the Oregon Winegrowers Association and the Oregon Wine Board. The event will take place Feb.13-14. Register here.
Escape to Anderson Valley in February for a weekend of white wine, sparkling, rose, and more! Wineries along our wine road will welcome you with exclusive wine flights, food pairings and special library tastings. Plan your journey to learn why our region is so well suited to make some of the best white wine and
Join the conversation with WineDirect's Andrea Smalling, CMO, and Enolytics' Cathy Huyghe, CEO and Co-Founder as we review the 2023 DTC Impact Report. Our industry experts will provide clear insights to facilitate understanding and guide strategic decision-making. Then, we want to hear your ideas and stories about how you are navigating the complex landscape of
Dr. Michael Schuppenhauer is an authority in greenhouse gas measurement in agroecosystems and the effective techniques for quantifying gas flux. Armed with a Ph.D. in biochemical engineering and a wealth of hands-on research experience, he will guide webinar participants through the intricate realm of greenhouse gas flux measurement In this webinar: Delve into various methodologies
Welcome to the TWGGA 2024 Annual Conference & Trade Show, where the heart of the Texas wine industry beats with innovation and anticipation for the future. This year’s inspiration, “Changing Vines: Embracing the Future of the Texas Wine Industry,” encapsulates the spirit of transformation and adaptation that defines the landscape of Texas viticulture.
The Department of Resources Recycling and Recovery (CalRecycle) administers California's Beverage Container Recycling and Litter Reduction Act (Act). In 2023, CalRecycle held webinars to introduce SB1013 and SB353, which significantly changed the Act and the BCRP, including the WDS. In response to comments and questions received at CalRecycle events and larger forums like the Unified
This event will feature a roster of well-regarded winemakers, sparkling wine experts and leading packaging consultants who will help us break down sparkling winemaking and packaging. We will focus on winemaking across all sparkling styles: traditional method, charmat, method ancestral (pétillant-naturel) and force carbonation. Set to take place over 2 days on the historic, leafy
Create unforgettable experiences to keep your customers coming back for more! From tasting room innovations to unique programs, our expert panelists will share strategies that wineries can easily adopt not only to attract but also retain customers. This informative session will cover: Ways to create unforgettable experiences for your customers Strategies that wineries can adopt
Do you restrict shipping your wine to spring and fall? It's time to embrace a new approach to meet customer demand year-round. Join us on February 28 for a webinar to discover the latest solutions designed to optimize wine shipping and safeguard your precious cargo. During the webinar, you’ll: Learn how our
