Evan Traub is a Senior Account Manager at IMI Agency and an expert in managing RFP process and beverage programs for Chains. Evan Traub will also be speaking at the 2024 International Bulk Wine and Spirits Show along with other top-class speakers. This is a solid opportunity for brands looking to understand how national hotel chains work. Join this educational
It’s not your imagination…everyone in DTC is talking about how effective text messaging is. Prepare for 2024 with this comprehensive SMS Strategy session presented by WineDirect CMO Andrea Smalling and RedChirp Cofounder Jennie Gilbert. This webinar will cover the practical ways you should plan to use text messaging in 2024 to: reduce returns execute smoother
On Wednesday, December 6, 2023, from 3:00 – 5:30 p.m. the Napa | Sonoma chapter of Women for WineSense’s (WWS) Winemaking & Viticulture Roundtable will host its members’ 9th Annual Festive Bottle Exchange at Sterling Vineyards, 1111 Dunaweal Lane, Calistoga, CA 94515. The Roundtable will be hosted by their winemaker and WWS member, Lauren Kopit.
The next generation of agriculture is upon us and the focus is now on regenerative farming practices. Growers who are working to enhance and encourage the health and vitality of the microbial community of their soil are actively cultivating a new expression of terroir, while also caring for the planet. O’Neill Vintners is one of
How much do you know about your customers? Are you one of those wineries marketing solely based on club and non-club members? Or have you taken the next step and are marketing to your customers based on whether or not they are club members, multiple buyers, first time buyers or prospects? When was the last
Sonoma State University’s (SSU) Wine Business Institute (WBI) announces the launch of A Report on the Wine Industry Today, offering a fresh perspective on the current landscape, the opportunities and the challenges facing wine industry leaders in 2023. Faculty contributors to the inaugural issue include Economics Professors Chong Kim and Rob Eyler along with Wine Business Professor InHaeng Jung.
Do you want more wine sales and higher margins, but aren't sure how to get there? The short answer is: more traffic! More traffic to your website, to your tasting room, and more visibility to your brand. Search Engine Optimization (SEO), is the best way to increase your revenue, without having to pay for expensive
Join Dream Big Darling for an exciting professional summit showcasing personal and business development and the wines for which Paso is famous. You’ll be networking with and learning from incredible tastemakers in the Dreamer community, tasting some of the region’s most buzzworthy (and mostly women-made) wines, and gaining takeaways, connections and insights that will resonate long after
Join us on January 13th for the 2 Towns Cider Week Kickoff! Explore "The Brands That Built Us" with exclusive specials and food pairings featuring our flagship ciders. Whether you're
Join us for 2 glorious days along the Wine Road for our 31st Annual Winter WINEland …The perfect winter escape…taste current vintages, multiple varietals grown in Sonoma County, and experience
Join us on January 13th for the 2 Towns Cider Week Kickoff! Explore "The Brands That Built Us" with exclusive specials and food pairings featuring our flagship ciders. Whether you're
Join us for an engaging cider crafting workshop and a chance to meet the maker behind 2 Towns Ciderhouse creations. Dave Takush, will personally guide you through the art of
Embark on a cosmic journey at the 2 Towns Tap Room as we unveil our newest creation, the Apricot Cosmic Crisp Cider! Immerse yourself in interactive activities that are all
CiderCon is the largest gathering of hard cider makers in the world. The show is produced by the American Cider Association, an organization of cider and perry producers in the
As of December 8, 2023, the new European Union regulation on wine labeling will come into force, which requires the declaration of nutritional and ingredient information, and directly affects all wineries exporting to Europe. Instead of necessitating a completely new back label design, the EU allows an 'off-label solution' in which the necessary information is transmitted
On December 8, 2023, the European Union implemented a new wine labelling regulation, mandating the declaration of nutritional and ingredient information in a specific format. This directly impacts all wineries exporting to Europe. Instead of necessitating a completely new back label design, the EU allows an 'off-label solution' in which the necessary information is transmitted
Presented by and a fundraiser for Free the Grapes!, the DTC Wine Symposium is celebrating its 17th year as the nation’s premier winery DTC sales and marketing conference. The symposium will be held January 17-18, 2024 and will include captivating keynotes and practical workshop sessions that will inspire you to achieve more, an innovative trade
The Agriculture and Climate Conference is organized by the California Land Stewardship Institute (CLSI) / Fish Friendly Farming and is funded by a grant from the California Department of Food and Agriculture (CDFA) Can California wine and agriculture survive what is coming? Experts will present information on weather predictions, heat adapted variety plantings, water management
Bold Predictions, a virtual Wine Industry Leadership Conference, will feature industry experts who will share their insights and predictions on emerging trends, challenges, and opportunities wineries can expect to face in the year ahead, along with advice on how to best overcome the challenges while taking full advantage of the opportunities. Session 1: Four Takes
There are so many ways DTC teams can elevate their communications with text messaging, but this session is laser-focused on just one: promotions. We’ll delve deep into the art and science of crafting text promotions that drive significant wine sales, and how to execute them to their full potential. Attendees will gain insights from the
