Managing Growth Strategies in a Crowded Market

This panel is a must for anyone looking to grow in today’s US market environment. Themes will focus on persevering to succeed at market penetration, especially what it takes to thrive when you are a small fish in a big sea. The discussion will include ideas on standing out in a crowd and the pros & cons of being a wine in a spirits dominated portfolio and vice versa.  Finally, panelists will address the ever-daunting questions around market selection, the importance of marketing programs, and how to methodically and effectively grow a brand one state, one market at a time.

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