Great Wine Capitals’ Webinar: Is Wine Tourism Creating Value for Wineries?

The next GWC webinar, on March 25, 09:00 CET, will examine how wine tourism influences the management of independent wineries, featuring insights from Claire Lamoureux, PhD researcher at KEDGE Wine School, and real-world perspectives from wineries in Bordeaux and Mainz.

Tuesday, March 25, 2025
09:00 am – 10:00 am CET
Webinar

Independent wineries are increasingly exploring the potential of wine tourism, but how does this impact their businesses?

During this webinar, must-attend for wineries looking to unlock new value through tourism, you’ll discover:

Exclusive insights from Claire’s study on wine tourism’s impact, with the opportunity to ask her direct questions.

First-hand testimonials from Château Mauvinon (Bordeaux) and Weingut Braunewell (Mainz), participants in the study, that have successfully leveraged wine tourism.

Speakers:

• Claire LAMOUREUX – Wine engineer, KEDGE WINE SCHOOL, GWC Grant winner
• Caroline LAGIERE – Winegrower CHATEAU MAUVINON BORDEAUX, Best Of Wine Tourism 2024
• Stefan BRAUNEWELL – Winemaker & CEO WEINGUT BRAUNEWELL, Best of Wine Tourism 2022, Chairman RHEINHESSEN WINE MARKETING

Moderator:

• Marc CHECKLEY – Global storytelling specialist and writer, Lausanne