DTC Wine Symposium Session — Perfecting Promotions: The Best Text Message Campaigns

There are so many ways DTC teams can elevate their communications with text messaging, but this session is laser-focused on just one: promotions. We’ll delve deep into the art and science of crafting text promotions that drive significant wine sales, and how to execute them to their full potential.

Attendees will gain insights from the real-world experiences of seasoned DTC professionals already executing consistently successful SMS promotions. You’ll leave with a list of ideas, a repeatable process for crafting the messages themselves, tips on handling response volume, and a guide for how to measure and iteratively improve performance. Make sure you’re ready to employ this powerful tool to reach your 2024 revenue goals.

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