Webinar – Customer Retention: Maximizing Loyalty and Wine Club Memberships

In today’s competitive DtC wine market, growth depends less on attracting new customers and more on keeping the ones you already have. Strong retention strategies translate into higher lifetime value, stronger conversion rates, and more predictable revenue—but loyalty takes effort. From the first tasting room visit to the latest online order, every touchpoint matters.

On Thursday, September 18, at 11:00 AM MDT, Sovos ShipCompliant and Corksy will host a free, one-hour webinar: Customer Retention: Maximizing Loyalty and Wine Club Memberships.

The discussion will explore how wineries can use both front-of-house tools (POS, e-commerce, marketing, wine clubs) and behind-the-scenes strategies (shipping compliance and transparency) to transform one-time buyers into lifelong members. Topics will include how AI-powered segmentation can boost engagement, ways to create seamless signup and purchase experiences across platforms, communication strategies that keep customers coming back year-round, and why compliance and transparency are essential to building trust.

Speakers include:
• Hayden Monarch, CEO of Corksy, a modern eCommerce platform revolutionizing DtC sales for wineries
• Alex Koral, Regulatory General Counsel at Sovos ShipCompliant and leading expert on beverage alcohol law

Register here.
Can’t attend live? Register anyway and we’ll send you the recording.