Come Over October – Campaign Press Conference

What is it?

Come Over October is an international campaign during the month of October encouraging wine drinkers to invite friends, colleagues, neighbors and family to “come over” to a home, a restaurant, a winery or wherever people gather to share some wine, friendship, and goodwill. The campaign’s message leans fully into moderation and some may choose to participate with non-alcohol wine.

Why Was it Created?

Come Over October honors wine’s 9,000 year history as a communal beverage that brings people together. As an agricultural product consumed within the company of others and most often with food, wine has played a positive role in society and culture.

When Will it Happen?

The first international Come Over October campaign will take place in October 2024. The campaign will be annual.

Who Is Behind the Campaign?

The idea for Come Over October was conceived in Spring 2024 by journalist Karen MacNeil, author of The Wine Bible. MacNeil shared the idea with two friends—Kimberly Charles and Gino Colangelo—both of whom are marketing and public relations specialists who own their own communications companies. Together, the three formed the mission-driven company COME TOGETHER—A Community for Wine. COME TOGETHER’S first campaign is Come Over October.

MacNeil, Charles, and Colangelo are all donating their time to the company and the campaign.

For more information on the campaign, click here or visit www.comeoveroctober.com.