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Business of Vineyards Series: Marketing Resiliency
January 20 @ 3:00 pm – 4:00 pm PST
The market for wine grapes continues to evolve, and growers are being asked to do more than ever to stand out. Success today requires more than great fruit; it demands a clear understanding of how to position your vineyard, tell your story, and build lasting partnerships with wineries.
Join us for an inspiring and practical session with Michael Cuffe, Napa native and founder of Napa Valley Creative Agency. Drawing from his experience with Visit Napa Valley and years of producing content that celebrates our region, Michael will share how to effectively market your vineyard, build visibility, and position your brand in a changing marketplace. You’ll learn what resonates with today’s buyers and consumers, and how to authentically communicate the value of your vineyard.
