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2024 USA Trade Tasting: A Must Attend Event

May 22 @ 10:00 am - May 23 @ 6:00 pm CDT


Get ready for a truly exceptional experience at USATT 2024 on May 22–23, 2024, in Chicago! The USATT 2024 event promises to be the paramount gathering for the beverage industry, offering a plethora of exciting mini-events designed to enrich your industry knowledge, tantalize your taste buds, and provide unique networking opportunities for brand growth and visibility.

As the show returns in its eighth year, it is outlined better than ever. Expanding its reach over Chicago and the Illinois market, USATT is designed to take into account the requirements of importers, distributors, and retailers with the intent of creating a profitable portfolio that keeps up with consumer demands in the US market.

Educational Seminars: Attendees can look forward to a wide range of educational seminars and masterclasses, led by industry experts and thought leaders. With so many sessions to choose from, including topics like New Revenue Streams for Pubs and Bars and panels with distributors, no and low alcohol producers, hemp drinks producers, importers, and distillers, there’s something for everyone to learn and enjoy.

The USATT Conference will feature an impressive roster of 30 speakers, spanning two days. Hear about the latest beverage data trends With NeilsenIQ’s Kaleigh Theriault. The restaurant panel will include top sommeliers and will discuss New Revenue Streams for Restaurants and Bars with a panel of experts. Jon McDaniel, one of the most awarded wine professionals in America – Food + Wine Magazine’s Sommelier of the Year – Wine Enthusiast “40 Under 40 Global Tastemakers” – LuxLife Best Sommelier in America – Riedel Crystal International Sommelier of the Month takes the stage with a panel of distributors and Kimberly Shannon, Beer, Wine and Liquor Specialist at Giant Eagle will be part of a panel of retail buyers. Sid Patel, CEO of BTN, will mediate a panel about low and no-alcohol products, and Christopher Lackner, Founder and President at Hemp Beverage Alliance will be part of a panel discussion with hemp distributors to discuss opportunities for hemp beverages in the US market.

Prepare to meet and savor the delights of exciting brands from the USA and around the world on the expo floor. Dive into an array of 24 intimate sit-down tastings, each hosted by passionate winemakers, skilled distillers, and expert importers.

Networking and Brand-Building Opportunities: Connect with the brightest minds in the beverage industry and forge valuable partnerships that can take your business to new heights. With a focus on bringing together buyers and sellers from the US and beyond, USATT offers a platform to showcase your products and expand your reach in the market.

Why Attend:

USA Trade Tasting 2024 is your opportunity to stay ahead of the curve and discover the latest trends shaping the beverage industry. With a focus on education, networking, and brand-building, this trade show is a must-attend event for beverage industry professionals.

Sid Patel, CEO of the organizing company Beverage Trade Network, mentioned, “The conference at USATT is designed to cover real topics and issues that producers face in their businesses. We will talk about the opportunities that distributors and importers can uncover for the US market.”

Day 2 will be a landmark occasion as we welcome consumers for the first time, providing brands with a unique opportunity to connect with a broader audience, gather direct feedback, and significantly enhance their visibility in the marketplace.
The USATT Conference will feature an impressive roster of 30 speakers, spanning two days.

Prepare to meet and savor the delights of exciting brands from the USA and around the world on the expo floor. Dive into an array of 24 intimate sit-down tastings, each hosted by passionate winemakers, skilled distillers, and expert importers.

Why Attend USATT 2024?

Networking Opportunities: USATT brings together retailers, importers, distributors, and beverage companies from around the world, providing a unique opportunity to connect and forge valuable partnerships.

Knowledge Enhancement: With a conference featuring 30 speakers covering a diverse range of topics, attendees can gain insights into emerging trends, regulatory issues, and successful strategies in the beverage industry.

Tasting Experiences: Explore a wide range of beverages from top brands through 24 intimate sit-down tastings, offering a unique opportunity to savor the delights of the beverage world.

Consumer Engagement: For the first time, USATT 2024 will open its doors to consumers, allowing brands to directly engage with a wider audience, receive feedback, and increase their visibility in the marketplace.

Exciting Products for the US Beverage Market: According to Emily Neill of IWSR, the US beverage market is witnessing significant growth in several categories. The popularity of craft spirits, sparkling wine, ready-to-drink beverages, and non-alcoholic alternatives is on the rise, reflecting changing consumer preferences and the demand for innovative products. Meet exhibitors with exceptional products from these categories and build your portfolio.

Exhibitors to Meet: Meet exhibitors like Agrícola Tres Palacios Spa, Chateau Beauportail, WYNK Seltzer, and many more, each offering a unique perspective and a taste of their exceptional beverages. Whether you’re interested in wines from Maipo Valley or exploring the world of craft and THC spirits, USATT has something for every palate.

Event Schedule:

Day One – May 22, 2024
Conference Day I (10:00 a.m. to 01:00 p.m.): The first day of conferences features an impressive lineup of industry experts who will delve into emerging trends, navigating regulations, and crafting successful distribution strategies. It’s an opportunity to gain valuable insights and stay at the forefront of the beverage industry.

Expo Floor Opens for B2B Visitors (01:00 pm to 06:00 pm): As the conference wraps up, the expo floor comes alive. This is the heart of the event, where B2B visitors can explore a treasure trove of beverage brands, make connections, and discuss potential partnerships and collaborations.

Sit-Down Tastings (04:00 pm to 06:00 pm): An indulgent session awaits with winemakers, importers, and distributors hosting small sit-down tastings. It’s your chance to experience the artistry and craftsmanship behind some of the finest beverages in the industry and learn about them first-hand from the makers themselves.

SCA Masterclass at Mezzanine Floor (05:00 pm to 06:00 pm): Connoisseurs and enthusiasts alike won’t want to miss the Sommeliers Choice Awards (SCA) Masterclass. Discover what makes these top award-winning wines stand out in the world of on-premise wine offerings.

B2B Cocktail and Networking Party (06:00 pm to 07:00 pm): Wrap up the day with a flourish at the B2B cocktail and networking party. It’s the perfect setting to establish meaningful connections and enjoy the company of industry leaders and peers.

Day Two, May 23, 2024:
Conference Day II (10:00 a.m. to 01:00 p.m.): The second day of conferences brings a fresh wave of insights, discussions, and inspiration. Expert speakers continue to illuminate the path to success in the ever-evolving beverage industry.

Expo Floor for B2B Visitors (01:00 pm to 04:00 pm): B2B visitors have another opportunity to explore the expo floor, seeking out new, in-demand, trending, and exciting beverage brands for potential collaborations and business expansion.

Expo Floor for B2C Visitors (04:00 pm to 06:00 pm): Day two marks a unique moment when the doors open to consumers. It’s a chance for brands to engage with a broader audience, receive direct feedback, and boost their visibility in the marketplace.

Sit-Down Tastings (04:00 pm to 06:00 pm): The second round of sit-down tastings is a delight for the senses, with an array of exceptional beverages to savor. This is a special event hosted by the drink makers themselves along with importers too. Participants get the opportunity to taste and learn more about the beverages being poured by the makers themselves. This event is open to B2B attendees and consumers alike.

BSA Masterclass at Mezzanine Floor (05:00 pm to 06:00 pm): The Bartender Spirits Awards (BSA) Masterclass is a can’t-miss opportunity to discover the taste and art behind the top six award-winning spirits from the competition.

Date and Time:
May 22-23, 2024
1:00 PM – 6:00 PM CDT
Conference: 10:00 AM – 1:00 PM CDT

Location: Morgan MFG, 401 N Morgan St Suite #204A,
Chicago IL 60642, United States

Don’t miss out on this exciting opportunity to sip, sample, and learn from the best in the business. Join us at USA Trade Tasting 2024 and take your beverage journey to new heights.


May 22 @ 10:00 am CDT
May 23 @ 6:00 pm CDT
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Morgan MFG, 401 N Morgan St Suite #100, Chicago, IL 60642.
Morgan MFG, 401 N Morgan St Suite #100, Chicago, IL 60642.
Chicago, IL 60642 United States
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