- This event has passed.
2023 Southeastern United Grape and Wine Symposium
November 9, 2023 @ 9:00 am - 6:00 pm PST
The Southeastern United Grape and Wine Symposium was created to address the needs of the Grape and Wine Industry in the Southeastern United States. Surry Community College provides hands-on, technical educational programs in the Southeast. The Symposium is a direct result of our mission.
Talks and Speakers:
Wine Marketing and Brand Development Focus | Keynote
- Dr. Kathy Kelley | Pennsylvania State University
Using Emotion to Engage and Build a Connection with your Customers
Learn how to use emotion to enhance your customer relationship and improve brand commitment. Attendees will discover ways that positive feelings toward a brand can significantly impact consumer loyalty more than other factors based on a brand’s attributes.
Wine Marketing and Brand Development Focus
- Dr. Natalia Velikova | Texas Tech
Cultivating Connections: The Triad of Success in Wine Marketing
Join us for an engaging conversation as we delve into strategies that build brand awareness, help you craft compelling stories, and enhance visitor education on your wines.
Marketing / Business | Promoting diversity, equity, and inclusion planning & strategy into your business, brand, and events
- Sharon Fenchak, Biltmore Estate Winery
- Crista Guebert, Golden Road Vineyards
- Micah Habershaw, RayLen Vineyards
Viticulture & Enology | Petit Manseng Optimal Ripeness and Style
- Caitlin Horton – Horton Vineyards, VA
- Lee Hartman – Bluestone Vineyard, VA
- Cory Lillberg, Parker-Binns Vineyard, NC
Business & Marketing | Tasting Room KPIs ≠ Key Performance Indicators, KPIs = Keeping people informed, involved, interested, and inspired
- Jennie Hess, Shelton Vineyards
- Carrie Brown, JOLO Winery / Levi Banks, JOLO
- David Bower, Surry Community College
Networking Returns!
Network with your fellow wine industry members after the vendor floor closes in the SCC cellar while exploring new varietals and styles of wine that we are trialing here at the Shelton-Badgett Center.
The Grand Wine Tasting – The Heart of the Symposium!
Wineries from all around the Southeast gather in the grand hall to pour for attendees. Food is catered to pair perfectly with the array of wines present, this is an event you can’t miss!
