13th Annual North Coast Wine Industry Expo
December 4 @ 9:00 am – 4:00 pm PST
The Annual North Coast Wine Industry Expo (WIN Expo) is the largest trade show and conference focused on Napa, Sonoma, Mendocino and Lake counties, and is the 2nd largest wine industry show in North America. Established in 2012 by Wine Industry Network, WIN Expo is considered a must-attend event and has become an integral part of the North Coast wine industry with more than 3,000 wine professionals attending each year. The trade show features nearly 300 exhibitors presenting the latest products and services available along with a robust educational conference focusing on four distinct tracks, Production & Winemaking, Sales & Marketing, Strategy & Leadership, and Vineyard & Growers. The event is hosted at the Sonoma County Fairgrounds in Santa Rosa, CA, 9:00am – 4:00pm, on Thursday, December 4, 2025.
Learn.
WIN Expo features educational conference sessions focusing on winemaking & production, sales & marketing, and business strategy & leadership. Industry experts will discuss current trends and issues facing the North Coast wine industry and how to better prepare for 2026.
Network.
Join nearly 300 of the industry’s best suppliers and service professionals showcasing their most current and innovative new products and services in two exhibit halls along with 3000+ wine industry colleagues from across the country and beyond.
Save.
#ExpoDeals are Black Friday / Cyber Monday discounts for the wine industry. This one-day-only buying opportunity is for winery purchasing and decision makers to save via end-of-year deals and discounts offered by WIN Expo Exhibitors.
