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Marketing During a Crisis - Tips to Pivot Your Marketing Messages: Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a reces...
As Wine Sales Boom, Distribution Channels Scramble to Keep Pace: The novel coronavirus pandemic has boosted retail wine and spirits sales dramatically, but it’s a bittersweet benefit for the companies...
For American Wine Producers, Fear, Uncertainty and Hope: The pandemic has caused drastic cuts in business, forced painful decisions and inspired creative solutions. Still, another vintage is on its wa...
Will COVID-19 Change Online Wine Forever?: Rabobank beverage analyst Bourcard Nesin argues that the impact of the pandemic on buying habits will be a lasting one...
Off-Premise Wine Sales Boom Weakening: The off-premise alcohol purchasing frenzie sparked by the pandemic lockdown peaked in the first full week, and wine sales were down -24% comparatively in the following...
How Will Coronavirus Affect Wine Consumption?: How will the coronavirus pandemic change the wine world? Wine Intelligence looks at how consumer trends are likely to shift: from a dramatic move towards...
COVID-19’s Impact on Beverage Alcohol M&A Activity: Now, several weeks into COVID-19s appearance and rapid spread in the U.S., the virus's impact on the beverage alcohol industry and related merger and...
Sauvignon Blanc Gets Serious on California’s Central Coast: From the tips of the Santa Cruz Mountains to the deep canyons of Santa Barbara County, there’s a Sauvignon Blanc renaissance underway...
Wine And Spirits Retail Sales Remain Vibrant In The Golden State: It’s been two weeks since California Governor Gavin Newsom ordered the state’s 40 million residents to stay home except when necessary,...
Coronavirus Brings Quick Changes to State Alcohol Laws: States are temporarily relaxing laws on alcohol purchases, providing a major win to the beer, wine and spirits lobby during the coronavirus pand...
