V Files™, Author at Wine Industry Advisor

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V Files™

THE V FILES™ is a monthly publication which offers an assessment and rating of wineries DTC performance in relation to overall guest experience and staff proficiency. Wineries are chosen at random by Mystery Shoppers and are evaluated using a scorecard approach leveraging DTC best practices. The ratings are based on how well each winery delivers a memorable guest experience and staff’s ability to sell, covert and connect with customers. The Rating System is based on performance in the following categories: Inspirational Story Connection w/ Host Sales Acumen Wine Club Conversion Collecting Customer Info Virtual Vines DTC Sales and Marketing Consulting Services help integrate DTC best practices to help wineries build brand awareness, increase sales and grow customer loyalty. For more information please contact us: www.virtual-vines.com, 707-927-3574

V Files Wine Industry Articles

Mystery Shoppers Visit Quintessa

April 3, 2019

Quintessa Winery is discreetly tucked into a hillside on the Silverado Trail just north of Rutherford Cross Road. The 280-acre site is planted with 160 acres of Cabernet Sauvignon, Merlot, Cabernet Franc,...

V Files Wine Industry Articles

Mystery Shoppers Visit Nicholson Ranch

December 18, 2018

Perched at the top of the hill at the intersection of Napa Road and CA-Highway 121 Nicholson Ranch Winery is uniquely positioned to offer Napa –Sonoma wine lovers access to several of California’s...

V Files Wine Industry Articles

Mystery Shoppers Visit Starmont Winery

September 18, 2018

Strategically located on Highway 29 at the crossroads of Carneros and Napa Valley, Starmont Winery offers visitors a multifaceted approach to their wine tasting itineraries. Easily accessible from either...

V Files Wine Industry Articles

Mystery Shoppers Visit Alpha Omega

June 25, 2018

Alpha Omega Winery was founded in 2006 by vintners Robin and Michelle Baggett. The Baggetts began their foray in the wine Industry through their well-known first winery endeavor, Tolosa, which was established...

V Files Wine Industry Articles

Mystery Shoppers Visit Priest Ranch Wines

April 5, 2018

Priest Ranch Wines is located in Yountville, and serves as a satellite location showcasing the wines of the 600 acre parcel of the same name in Chiles Valley. The Priest Ranch label was inspired by...

V Files Wine Industry Articles

Mystery Shoppers Visit Beaulieu Vineyard

January 17, 2018

Beaulieu Vineyard was named by Fernande LaTour when she and her husband George purchased 4 acres of Ranch property in Rutherford in early 1900. Translated, it means “beautiful place.” George...

V Files Wine Industry Articles

Mystery Shoppers Visit Frank Family Vineyards

December 18, 2017

Frank Family Vineyards is a popular family winery located on Larkmead Road on the south end of Calistoga. The winery has a long legacy in Napa as the original Larkmead property, where the original stone...

V Files Wine Industry Articles

Mystery Shoppers Visit ZD Wines

November 13, 2017

ZD Wines is located on the Silverado Trail toward the North end of Rutherford, its entrance is marked by a boulder showcasing their logo. ZD Wines was founded in 1963 by aerospace engineers Norman deLeuze...

V Files Wine Industry Articles

Mystery Shoppers Visit Conn Creek Winery

October 24, 2017

Conn Creek Winery is located on a strategic corner of the Silverado Trail and Conn Creek Road in St. Helena. Founded in 1973 by Bill & Kathy Collins, whose commitment to producing Bordeaux style wines...

V Files Wine Industry Articles

Mystery Shoppers Visit Pine Ridge Vineyards

September 18, 2017

Pine Ridge Vineyards is located on a strategic stretch of the Napa Silverado Trail within the Stags Leap District. They are known for their single vineyard varietals harvested in some of Napa Valley’s...

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