V Files™
THE V FILES™ is a monthly publication which offers an assessment and rating of wineries DTC performance in relation to overall guest experience and staff proficiency. Wineries are chosen at random by Mystery Shoppers and are evaluated using a scorecard approach leveraging DTC best practices. The ratings are based on how well each winery delivers a memorable guest experience and staff’s ability to sell, covert and connect with customers.
The Rating System is based on performance in the following categories:
Inspirational Story
Connection w/ Host
Sales Acumen
Wine Club Conversion
Collecting Customer Info
Virtual Vines DTC Sales and Marketing Consulting Services help integrate DTC best practices to help wineries build brand awareness, increase sales and grow customer loyalty. For more information please contact us: www.virtual-vines.com, 707-927-3574
Mystery Shoppers Visit Quintessa
Quintessa Winery is discreetly tucked into a hillside on the Silverado Trail just north of Rutherford Cross Road. The 280-acre site is planted...
Mystery Shoppers Visit Nicholson Ranch
Perched at the top of the hill at the intersection of Napa Road and CA-Highway 121 Nicholson Ranch Winery is uniquely positioned to offer...
Mystery Shoppers Visit Starmont Winery
Strategically located on Highway 29 at the crossroads of Carneros and Napa Valley, Starmont Winery offers visitors a multifaceted approach to their wine tasting itineraries....
Mystery Shoppers Visit Alpha Omega
Alpha Omega Winery was founded in 2006 by vintners Robin and Michelle Baggett. The Baggetts began their foray in the wine Industry through...
Mystery Shoppers Visit Priest Ranch Wines
Priest Ranch Wines is located in Yountville, and serves as a satellite location showcasing the wines of the 600 acre parcel of the same...
Mystery Shoppers Visit Beaulieu Vineyard
Beaulieu Vineyard was named by Fernande LaTour when she and her husband George purchased 4 acres of Ranch property in Rutherford in early 1900....
Mystery Shoppers Visit Frank Family Vineyards
Frank Family Vineyards is a popular family winery located on Larkmead Road on the south end of Calistoga. The winery has a long legacy...
Mystery Shoppers Visit ZD Wines
ZD Wines is located on the Silverado Trail toward the North end of Rutherford, its entrance is marked by a boulder showcasing their logo....
Mystery Shoppers Visit Conn Creek Winery
Conn Creek Winery is located on a strategic corner of the Silverado Trail and Conn Creek Road in St. Helena. Founded in 1973...
Mystery Shoppers Visit Pine Ridge Vineyards
Pine Ridge Vineyards is located on a strategic stretch of the Napa Silverado Trail within the Stags Leap District. They are known for their...
Mystery Shoppers Visit Laird Family Estate
Laird Family Estate is located on the south end of Rt. 29 in Napa Valley. The property, which houses a visitor center and crush...
Mystery Shoppers Visit Regusci Winery
Regusci Winery is located on a beautiful vineyard Estate with the legacy Napa family name boldly positioned in the entryway. The long driveway up to...
Mystery Shoppers Visit Petroni Vineyards
Petroni Vineyards is known for its Italian varietals sourced from its prized Sangiovese Grosso clone from Tuscany, Italy. The winery and residence are tucked away...
