December 16, 2024 — New Zealand-based winery Invivo, co-founded by Kiwis Tim Lightbourne and Rob Cameron, has shared its FY2024 results and outlined plans for FY2025 at its recent AGM. The crowdfunded company, supported by a community of over 800 shareholders, continues to strengthen its presence in key international markets.
Invivo reported a 15% increase in branded sales for FY2024, with steady growth in priority export territories. Sales in the USA rose by 117%, accompanied by a 124% increase in depletions (importer sales to customers). The UK and Ireland also performed strongly, with sales increasing by 106%, significantly outpacing the overall New Zealand wine category, which experienced a 12.5% decline.
In its home market of New Zealand, Invivo expanded its reach, achieving a 9.5% increase in off-premise distribution points and a 10% increase in on-premise distribution points.
A key milestone in 2024 was Invivo X, SJP being named one of Wine Spectator’s Top 100 Wines in the World for the third time – an achievement that underscores the brand’s focus on quality.
Looking ahead to 2025, Invivo is optimistic about the upcoming New Zealand harvest, which is expected to lower wine production costs. The company also notes that the wine industry is stabilizing as consumer habits continue to normalize post-COVID.
Co-founders Tim and Rob shared their optimism for the year ahead, stating, “We’re excited to build on the momentum from 2024 and we are well-positioned to deliver growth in 2025 in our key markets including North America and the UK and Ireland. We’re also looking forward to welcoming Graham Norton to New Zealand in 2025 during harvest time – a visit that’s sure to generate excitement in the wine aisle.”
About INVIVO
Invivo is an innovative New Zealand winery co-founded by Kiwi schoolfriends Tim Lightbourne and Rob Cameron. Known for its award-winning wines, bold collaborations, and industry-first initiatives, Invivo is home to the globally celebrated Graham Norton wine and spirits range and the Invivo X, SJP collection crafted with Sarah Jessica Parker. Both partners play hands-on roles in crafting and blending their wines.
Invivo is also recognized for trailblazing ventures like Invivo Air, the world’s first winery airline, and for being the first New Zealand winery to launch an NFT in 2021. Crowdfunded by over 800 passionate shareholders, Invivo remains committed to quality, innovation, and pushing the boundaries of traditional winemaking. With multiple appearances in Wine Spectator’s Top 100 Wines of the World and a presence in over 43 countries, Invivo continues to establish itself as one of New Zealand’s most dynamic wine brands.
