A visual depiction of the exporter – destination market complex dynamics
December 11, 2024 – Eurostat’s preliminary data, for September 2024, allow us to paint a clear picture for the evolution of European wine exports, from Austria, France, Germany, Greece, Hungary, Italy, Portugal and Spain towards the destination markets of Canada, China, USA and UK during the first 9 months of the year. Comparing Jan-Sep 2024 vs the same timeframe in 2023, we can witness distinct trends for each exporter – destination market pair.
The following table outlines the total wine exports value change (%), from each exporting country to each destination market. We can see that the detailed landscape exposes significant changes (both positive and negative) in specific international trade partners.
The average price (EUR/kg), across all wine exports, for each trading partners pair also paints an interesting picture
The complete report, which includes detailed information both on values as well as quantities, as well as the average prices in the important category of wine in containers <=2l can be downloaded at https://oensights.com/blog/eu-exports-jan-sep-2024-en/.
About OENsights (in-sites)
OENsights is the digital toolkit for wine professionals, empowering them to harness the WineVerse, improve their digital presence, directly engage with their customers and grow their business locally & abroad.
With OENsights, wine professionals can:
• Build, manage, instantly deploy and monitor, exciting interactive experiences (e.g. digital labels, marketing / communication, Wine Tourism) for their customers with QR Codes & NFCs for Wineries.
• Always & effortlessly be informed with World Wine Web, automated wine newsfeeds.
• Explore the latest International Wine Trade trends, with current year, up to date information, on Wine exports & imports, including analysis per product category, destination country, value, quantity etc.
• Learn from the Wine Digital Leaders with our Social Media Presence & Digital Advertising Campaigns Monitor – monitor how the 50 most admired wine brands manage their digital presence.
• Accelerate digital transformation – our OENsights team of experts works closely with wineries to design, execute and continuously optimize their digital strategy.