Bota Box gives fans tools and tips for tackling tailgating season with flavorful pairings of wine and wings for every game day gathering
Manteca, Calif., October 30, 2024 – Bota Box®, America’s favorite premium boxed wine brand, today announces the launch of “A Bota for Every Play,” a program for food-loving football fans featuring pro tips and recipes from NFL alum, chef and Food Network host Eddie Jackson. Centered on tailgating, Jackson’s partnership with Bota Box celebrates the excitement of football season in which casual gatherings, delicious food and high-quality wine create winning experiences on the plate and in the glass.
As the U.S.’s number one premium box wine brand1, Bota Box’s award-winning wines unlocks new game day eats with unconventional, yet delicious, pairings with Jackson’s original chicken wing recipes. With an estimated 1.42 billion wings2 consumed during The Big Game, and with Bota Box wines packaged in portable, shatterproof 3-liter cartons and 500ml “Minis” that are ideal for tailgate gatherings, it’s clear that wings, Bota Box and football are an unbeatable team. Bota Box embraces a “Be Open to Anything” ethos and encourages the unexpected and unforgettable moments that lead to good times, making it the perfect wine of choice for uniquely satisfying chicken wing pairings.
Each premium 3-liter Bota Box holds the equivalent of four bottles of wine and its lightweight, eco friendly packaging goes where glass can’t, making it easy for wine lovers to enjoy their favorite varietals no matter where they’re watching the game from—no corkscrew required. Versatile, easy to serve and crowd-pleasing, Bota Box’s great-tasting wine is an all-star matchup with America’s favorite game day foods.
“A Bota for Every Play” features an exciting football program designed to engage consumers, partners, and retailers alike. Highlights include:
● Wing & Wine Pairings: original, wine-friendly chicken wing recipes created by Chef Eddie Jackson and adapted to be served with wines that complement them for perfect party-ready combos. Recipes will include Cajun Sticky Wings with Bota Box Sauvignon Blanc or Bota Box Pinot Grigio, Texas Heat Wings with Bota Box Rosé or Bota Box Sauvignon Blanc, and Molasses Gochujang Wings with Bota Box Zinfandel or Bota Box RedVolution.
○ Sweepstakes3: One winner will be awarded a trip for two to The Big Game in 2025. Additionally, consumers may enter for a chance to win game day prizes and gain access to additional wing recipes that pair perfectly with Bota Box wines.
“Wings are football’s most popular food, and they’re enjoyed in so many creative ways. We’re thrilled to partner with Eddie Jackson to showcase how well Bota Box pairs with football’s favorite food, while bringing everyone together to enjoy a new twist on the tailgating experience,” said Andrew Blok, Portfolio Marketing Director at Delicato Family Wines. “Our commitment to quality and enjoying the moment seamlessly aligns with Eddie’s passion for creating connections through exceptional food and flavor. We believe this partnership will resonate with football fans looking for fun and exciting flavors during their game day celebrations.”
Eddie Jackson expressed his enthusiasm for the collaboration, noting, “Bota Box is all about simply celebrating good times, and that’s the approach I take with cooking and entertaining. I can’t wait to share my recipes and show everyone how to elevate their game-day gatherings with great food and a knockout wine pairing.”
Known for his competitive spirit and culinary expertise, Eddie Jackson is a perfect fit. As the host of Food Network’s “Outchef’d” and author of “Game Day Eats,” he brings a wealth of experience and passion for food that aligns seamlessly with Bota Box’s values. Jackson is also recognized for his appearances on popular shows such as “Beat Bobby Flay,” “Chopped,” and “Supermarket Stakeout.”
For more information about the “A Bota for Every Play”, please visit www.botaforeveryplay.com.
About Bota Box
Bota Box is one of the most popular premium wine brands in the U.S. and is the U.S. category leader in premium 3-liter boxed wine. Named 2020 “Wine Brand of the Year” by Market Watch magazine, the Bota Box portfolio includes Nighthawk® by Bota Box and Bota Box Breeze, America’s number one light wine brand. Produced at a Certified California Sustainable Winegrowing winery, Bota Box’s eco-friendly, portable, shatter-proof 3-liter cartons keep wine fresh for up to 30 days after opening. Launched in 2003, Bota Box takes inspiration from traditional Spanish wine skins known as “botas.” the largest wine companies in the U.S. Delicato’s diversified portfolio of leading wine brands includes Bota Box, Coppola Diamond Collection, Noble Vines, Gnarly Head, Z. Alexander Brown, Coppola Director’s Cut, Black Stallion, Three Finger Jack, Sofia, 1924, and Schmitt Söhne Family Wines (Germany). Transcendent Wines, Delicato’s fine wine portfolio, includes such luxury brands as Black Stallion Limited Release (Napa) and Diora (Monterey, Calif.) in addition to imported luxury estate wines such as Stoneleigh (New Zealand) and Torbreck Vintners (Australia). For more information, visit www.delicato.com and follow on LinkedIn (www.www.linkedin.com/company/delicato-family-wines.) and Facebook (https://www.facebook.com/DelicatoFamilyWines).
