SACRAMENTO, Calif., October 11, 2024 — The Unified Wine & Grape Symposium will open its registration and housing on Tuesday, October 15, at 9 a.m. PDT. Hosted by the American Society for Enology and Viticulture (ASEV) and the California Association of Winegrape Growers (CAWG), the event will take place at the SAFE Credit Union Convention Center from January 28-30, 2025, in Sacramento.
A preview of the educational sessions includes the popular State of the Industry and a 2.5-hour session dedicated to exploring the promotion of wine, highlighting both the legal boundaries and creative approaches. In winemaking, sessions will include tastings and in-depth explorations of Sauvignon blanc and no/low-alcohol winemaking. For grapegrowing, sessions will address threats from exotic pests to exploring the regenerative ag toolbox. Marketing and PR sessions will provide live AI demonstrations and an opportunity to learn how to be an influencer. Business and operations sessions are brimming with insights on hot topics, direct-to-consumer (DTC) sales growth practices, new technologies, and ways to master the 3-tier System.
This year, the Workshop in Spanish will feature the Mexican Baja California wine region with winemakers, growers, professionals, and academics presenting the latest innovations in the Americas and Europe. The session will also include a guided wine tasting. This new, dynamic approach aims to provide a global industry perspective, presented entirely in Spanish, and invites everyone to network, learn, and taste. Leticia Chacón-Rodríguez of the University of California, Davis, calls this workshop a unique meeting for those who live and work with Spanish-speaking wine and grape professionals of all positions. “It’s the one time we get to meet with other professionals with similar language and diverse cultural backgrounds; where we can share our stories, successes, and challenges in a safe place.” For a comprehensive daily schedule and session descriptions, visit the Unified’s 2025 Symposium Schedule page.
Additionally, the Unified is the premier destination to discover the latest in vineyard and winery technology and equipment during the two-day trade show on Wednesday, January 29, and Thursday, January 30. With 675 exhibitors and more than 850 booths spanning the size of three football fields, anything and everything wine-related can be found on the trade show floors.
“From novice wine enthusiasts and vineyard laborers to generational farmers and tenured wine researchers, Unified is the event people choose to attend year after year for a reason,” says Natalie Collins, president of the California Association of Winegrape Growers and co-sponsor of the Unified Wine & Grape Symposium. “We have a comprehensive program that equips attendees with practical tools they can immediately apply and exposes them to inspiring speakers who offer a glimpse of what’s possible. The Unified is complemented by the trade show, where you can spend two days getting lost in the unbelievable innovation, energy, and vastness of the industry coming together.”
Built with the collective input of growers, vintners, and allied industry members, the Unified Symposium has served as a clearinghouse of information important to wine and grape industry professionals for 30 years. The Unified Symposium also hosts the industry’s largest trade show in America. For more information and to register, visit www.unifiedsymposium.org.
