Early Bird Pricing Starts Now Through End of September
Healdsburg, CA, August 27th, 2024 – Wine Industry Network has opened registration for the 12th Annual North Coast Wine Industry Trade Show & Conference (WIN Expo), scheduled for Thursday, December 5th, 2024, at the Sonoma County Fairgrounds and Event Center in Santa Rosa, CA.
WIN Expo is the largest trade show and conference focused exclusively on the Sonoma, Napa, Mendocino and Lake County wine regions. The Expo has become THE year-end business and networking event for North Coast wine industry professionals to come and celebrate the success and achievements of the past year, reconnect with colleagues, foster new connections, and prepare for a thriving 2025. The event is set to include nearly 300 exhibitors showcasing the latest products and services as well as outdoor exhibits, trial tastings on the trade show floor and a robust educational conference.
“The WIN Expo has become an integral part of the North Coast wine industry for three primary reasons,” stated George Christie, President & CEO of Wine Industry Network. “First, we have all of the best vendors exhibiting on the floor. Second, our conference sessions are created to specifically address challenges faced by North Coast Winemakers, Grape Growers, Sales & Marketing professionals and Winery Owners. Third, the convenience factor: North Coast professionals can see the latest products and services, hear from industry experts, see colleagues they haven’t seen in a year and still be home for dinner,” added Christie.
WIN Expo’s educational conference is focused on highlighting the latest research and innovations available to wine industry professionals. The sessions are designed as interactive learning workshops for all sectors: Winemaking & Production, Sales & Marketing, Business Strategy & Leadership, and Vineyard Operations. Some of this year’s topics include:
- Unlocking Opportunities with Low and No Alcohol Wines
- Blend Your Outreach Too: Crafting the Ideal DTC Communication Mix
- Utilizing In-Market Events to Capture New Audiences
- Distributor Relations: Controlling Your Brands Destiny
- Grape and Bulk Wine Market Outlook: Understanding the Key Indicators for 2025
- Vineyards of the Future: Harnessing the Power of Artificial Intelligence
- Mastering Wine Balance: A Hands-On Workshop
See all of the conference topics at wineindustryexpo.com/conference.php.
“North Coast professionals should attend the WIN Expo every year, but this year is by far the most important,” according to Christie. “2024 has been one of the most challenging years ever for wineries, growers and vendors, and the businesses that are going to survive and thrive in the future will be the ones most open to trying something new—whether it’s new ideas, new equipment, or just a new way of thinking. Highlighting those are what the WIN Expo is all about,” Christie adds.
To see the full list of this year’s conference topics, expert speakers, and registration information, please visit: wineindustryexpo.com.
About Wine Industry Network (WIN):
Wine Industry Network is THE business resource for the North American Wine Industry sharing news and information, supplying products and service resources, and providing education & industry networking opportunities.
