June 10th – Treasury Americas, a division of Treasury Wine Estates Ltd (ASX: TWE) has announced extended distributor partnerships to enhance its market presence in the United States. This move follows TWE’s acquisition of DAOU Vineyards in December 2023, which has now positioned Treasury Americas as the leading luxury wine supplier in the United States over $20*.
The acquisition of DAOU Vineyards has allowed TWE to create two distinct consumer portfolios: one focused on luxury and the other on bold market-disrupting innovation and recruitment. This strategic move aims to provide a more tailored approach to market development and growth.
To enhance Treasury Wine Estates objectives the company has extended partnerships with two key distributor partners, Republic National Distributing Company (RNDC) and Breakthru Beverage Group (BBG). These partnerships will leverage the extensive networks and expertise of RNDC and BBG to boost the availability of TWE’s brands and strengthen retail relationships.
As the leading luxury wine supplier in the US, TWE’s enviable suite of brands consist of DAOU Vineyards, Beaulieu Vineyard, Frank Family Vineyards, Stags’ Leap Winery, Penfolds, Beringer Vineyards, and Etude for the luxury portfolio and the market disrupting recruitment portfolio boasts successful number one innovations such as Snoop Cali Red and Snoop Cali Gold, led by 19 Crimes, Matua, Pessimist, St Hubert’s the Stag, Gabbiano and Sterling Vineyards.
Ben Dollard, President of Treasury Americas, emphasized the importance of these partnerships, stating, “We have longstanding relationships with our distributor partners and aligned goals to driving growth. We now have a real opportunity to unlock the potential of each distinct portfolio with these partnerships.”
*Source: Circana Total US Multi Outlet+Conv, Latest 52 weeks ending 04.21.2024 $20 Table wine
About Treasury Wine Estates
Treasury Wine Estates (TWE) is one of the world’s leading premium wine companies, and is listed on the Australian Securities Exchange. TWE’s global, multi-regional sourcing model includes world class vineyard and production assets in internationally acclaimed winemaking regions including Barossa Valley and Coonawarra in Australia, Napa Valley in the United States, Marlborough in New Zealand, Bordeaux in France, and Tuscany in Italy. The company has a strong focus on sustainability and building a brighter future for everyone who touches the business. TWE’s global portfolio is available in more than 70 countries and includes luxury and premium brands such as Penfolds, DAOU Vineyards, 19 Crimes, Pepperjack, Squealing Pig, Wynns, Matua, Beaulieu Vineyard, and Frank Family Vineyards. The company employs a global team of approximately 2,500 people, with its culture best expressed by the ‘TWE DNA’ – enabling team members to be courageous, celebrate unique differences, and deliver together.
About Treasury Americas
With its U.S. headquarters in Napa, California, Treasury Americas, is one of the largest Napa Valley growers, producing luxury grapes in 10 Napa American Viticultural Areas (AVAs) and supplying the strongest luxury portfolio of iconic American brands, such as DAOU Vineyards, Beaulieu Vineyard, Beringer Vineyards, Etude Winery, Frank Family Vineyards, Stags’ Leap Winery, and Sterling Vineyards, that have been awarded more than 2,000 90+ scores from respected wine critics globally. With beloved wineries in California’s most celebrated wine regions, Treasury Americas takes a comprehensive approach to sustainability. Recognized as the California Green Medal Leader, #1 Healthiest Employer in the Bay Area and a top Healthiest Employer nationally, Treasury Americas’ commitment to supporting a prosperous future for winegrowing is clear.
