7 June, 2024 – CGA’s BeverageTrak solution combines powerful datasets to provide a view of how brands and categories are being consumed, when and at what price. Featuring day and daypart tracking, this enables sales and marketing teams to measure performance and activation ROI to develop effective strategies.
Total U.S.
After experiencing growth in the week including Mother’s Day, the following week (to May 25) saw trends of -13% as velocity returned to normal seasonal levels, followed by slight decline (-4%) in the latest week.
Velocity is up +2% vs the same week in 2023, driven by an increase in traffic (+3%), with check value slightly down -1%
Coming up on June 16 will be celebrations for Father’s Day. Based on trends last year we would expect to see an uplift in velocity. Father’s Day 2023 was the 3rd most valuable Sunday of the year for the average outlet (after Mother’s Day and New Years Eve), with a velocity uplift of +48% vs the average Sunday, driven by an increase in both ticket count (+23%) and check value (+21%)
Florida
Sales velocity is now -1% year-over-year (comparing the same week one year prior)
Sales velocity is now -2% vs May 25, 2024
Illinois
Sales velocity is now 0% year-over-year (comparing the same week one year prior)
Sales velocity is now -8% vs May 25, 2024
California
Sales velocity is now -3% year-over-year (comparing the same week one year prior)
Sales velocity is now 0% vs May 25, 2024
New York
Sales velocity is now +15% year-over-year (comparing the same week one year prior)
Sales velocity is now -5% vs May 25, 2024
Texas
Sales velocity is now +2% year-over-year (comparing the same week one year prior)
Sales velocity is now -7% vs May 25, 2024
Matthew Crompton, CGA by NIQ Vice President – Americas, said: “Sales have returned to normal seasonal levels after the uplifts of Mother’s Day, and it’s positive to see the total market performing ahead of last year, driven by an increase in visits to the On Premise last week. With Father’s Day just around the corner, we expect to see another welcome uplift to sales across bars and restaurants in the US. Last year, the occasion was the third most valuable Sunday for the average outlet, driven by uplift across both footfall and check value. Our On Premise Impact Reports help you to keep a pulse on the industry by featuring topical insights derived from a variety of our best-in-class data tools.”
CGA’s On Premise Impact Report is a fortnightly sales report evaluating the most recent $ sales velocity performances across the US and different sales dynamics across the different states. To find out more about the full subscription of reports, including analytics, download more information here, and the latest On Premise snapshot can be found here, or contact Matthew Crompton at Matthew.Crompton@nielseniq.com.
About CGA by NIQ
CGA by NIQ provides definitive On Premise consumer intelligence that reveals new pathways to growth for the world’s most successful food and drink brands. With more than 30 years of best-in-class research, data, and analytics, CGA by NIQ provides the Full View(TM).
CGA by NIQ works with food and beverage suppliers, consumer brand owners, wholesalers, government entities, pubs, bars, and restaurants to protect and shape the future of the On Premise experience. Using the most complete and clear understanding of measurement and insights, CGA by NIQ provides a competitive edge to guide winning strategies for On Premise businesses.
NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.com or www.cgastrategy.com.
