Penn Yan, NY, May 13, 2024: The New York Wine & Grape Foundation (NYWGF) is pleased to announce a new partnership with Teuwen Communications, an Evins Communications Company. Teuwen, an award-winning wine and spirits public relations and marketing group based in New York City, will be responsible for leading NYWGF’s revitalized integrated communications and marketing efforts. Efforts will include activities directed at consumers, trade, and media in select U.S. markets with the goal of raising brand awareness and sales of New York Wines.
NYWGF has redefined its approach to amplifying the presence and appreciation of New York State wines across the U.S. through a new strategic direction, informed by the knowledge and expertise of regional marketing partners, including wine trails, tourism organizations, and other key stakeholders. Their insights have highlighted the necessity of adopting innovative marketing tactics that resonate with consumers, as well as maintaining trade networks, ensuring New York wines stand out in a competitive marketplace.
“This partnership marks a pivotal moment for New York’s wine industry,” said Sam Filler, NYWGF Executive Director. “Teuwen’s expertise, characterized by a successful track record of transforming the marketing landscapes for previously underappreciated wine regions, stands as a beacon of potential for us.”
This strategic shift is poised to unlock new opportunities for New York’s wine industry, fostering a deeper connection between target audiences and the rich wine stories of New York. By integrating consumer insights with a fresh marketing approach and years of expertise, NYWGF and Teuwen will elevate the profile of New York Wines, driving both awareness and demand.
“We are delighted to be partnering with the New York Wine & Grape Foundation to launch the next phase of New York Wines’ marketing efforts to reach a broader audience,” shares Beth Cotenoff, Senior Vice President at Teuwen. “New York Wines are exciting and ripe for exploration, and we look forward to sharing the many stories from across the state through dynamic programming.”
Please reach out to Valerie Venezia-Ross, Director of Programs and Marketing, should you have any questions regarding this partnership.
About The New York Wine & Grape Foundation
The mission of the New York Wine & Grape Foundation (NYWGF) is to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers and consumers through innovative marketing, research, communication, and advocacy. For more information, please visit www.newyorkwines.org.
About Teuwen Communications, An Evins Communications Company
Teuwen is an award-winning wine and spirits public relations and marketing group with insight and influence. A collaborative and creative team of industry experts with authentic media, trade and influencer connections, Teuwen produces personalized, strategic and integrated programs with powerful results. Teuwen’s capabilities, expertise and knowledge are amplified by the enhanced reach, resources, and experience of Evins. For more information, please visit www.teuwen.com
About Evins Communications
Evins Communications is an independent marketing communications agency with an established track record for providing consequential business strategies and success for leading beverage, hospitality and lifestyle brands. For over 35 years, Evins has developed PR campaigns that drive conversation, build communities and spark change by breaking barriers to help clients achieve results for their businesses and for the better good. For more information, please visit www.evins.com.
